Virta Health is on a mission to transform diabetes care and reverse the type 2 diabetes epidemic. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes. Virta is changing this by helping people reverse type 2 diabetes through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. Join us on our mission to reverse diabetes in 100M people by 2025.
Reporting to the Head of Growth, the Senior Marketing Operations Manager will play a critical role towards driving Patient Marketing’s ambitious growth plan. You will help define a unique playbook for custom marketing/re-marketing operations to reach employees across a deep and diverse B2B customer portfolio. With a constant eye towards efficiency and effectiveness, your day-to-day experience will vary as you support account launches, enable digital campaigns, recommend new technical solutions, and collaborate cross-functionally with Customer Success, Product, Data, and Enrollment. This role is a great fit for a highly-organized team player and a creative problem solver with a strong desire to make a significant impact.
Responsibilities
- Manage the marketing customization process for new account implementations and expansions
- Collaborate with customer marketers and channel marketers to accelerate automation capabilities, increase team productivity, and ensure quality across campaign development, measurement, and reporting cycles
- Lead governance of key marketing systems and CRM/BI integrations– including compliance, onboarding, workflows, training, and documentation
- Continually analyze the operating challenges/opportunities of the patient marketing growth function in order to simplify the complex and accelerate roll out/optimization
90 Day Plan
Within your first 90 days at Virta, we expect you will do the following:
- Learn how the patient marketing team reaches benefit-eligible populations through customer marketing and direct marketing strategies
- Take ownership of marketing customizations for account expansions
- Support the implementation process of new team tools
- Partner with the Head of Growth on a series of reporting updates
- Collaborate internally to update marketing request work flows and project management processes
Must-Haves
- 7+ years of professional experience in marketing operations and automation tools
- Hands-on project manager with a track record of formulating and implementing tech-enabled solutions to meet business needs and drive growth
- Working knowledge of the current and emerging marketing technology landscape (e.g., customer data, marketing automation, content management, digital asset management platforms, etc.) and platform integrations
- Excels at stakeholder management, relationship building, and working collaboratively cross-functionally
- Demonstrated ability to thrive in a fast-paced environment with competing priorities, build from the ground up, and deliver resourceful/stop-gap solutions when needed
Values-driven culture
Virta’s company values drive our culture, so you’ll do well if:
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
