Virta Health is on a mission to transform diabetes care and reverse the type 2 diabetes epidemic. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes. Virta is changing this by helping people reverse type 2 diabetes through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. Join us on our mission to reverse diabetes in 100M people by 2025.
Reporting to the Head of Growth, the Senior Growth Marketing Manager will help the Patient Marketing team deliver ambitious application growth goals by managing owned-media solutions. You will lead initiatives that advance audience segmentation capabilities, build our lead database, accelerate conversion, and multiply our reach through growth loops (with consideration to HIPAA and other relevant health care regulations). This role is a great fit for a strategic-minded operator who can translate cross-disciplinary best practice to Virta, can identify opportunities from journey analysis, and has a passion for purpose-built organizations.
Responsibilities
- Collaborate with Product, Data, and other marketers to optimize patient site/landing pages
- Lead on-site content, campaign, and tool development to increase leads and conversions
- Partner with Channel Marketing to define segmentation and messaging strategies for lead nurture series based on site behavior
- Design, implement, and analyze methodical testing strategies that will unlock new paths to growth (e.g. new media channels, creative, and targeting approaches)
- Oversee reporting and analysis associated with our test roadmap, lower-funnel marketing KPIs, and business goals
- Lead pilots that introduce Virta new patient audience types (in partnership with the Head of Growth)
90 Day Plan
Within your first 90 days at Virta, we expect you will do the following:
- Learn how the patient marketing function reaches benefit-eligible populations through customer marketing strategies, direct marketing strategies, and key technology systems
- Takeover management and reporting of patient site metrics
- Develop our 6-month patient site learning agenda/test roadmap
- Formalize our lead generation strategy and takeover current campaign management
Must-Haves
- 7+ years of professional experience in growth, performance marketing, integrated/cross-channel media planning, marketing strategy, or product
- Highly-experienced in key marketing technology systems such as content management systems (Webflow), site/journey analytics (Amplitude), automation platforms (Marketo), site optimization (Google Optimization), and customer data platforms
- Experience leading content development based on visitor journey segmentation
- Familiarity with basic paid-owned-earned media tactics and common ad platforms (Google/Facebook)
- Ability to effectively influence and communicate across all levels of management, collaborate with peers, work on multiple projects simultaneously in a fast-paced environment, and identify stop-gap solutions when needed
- Excellent problem-solving, internal/external project management, presentation, and analytical skills with good business acumen (quant/qual)
Values-driven culture
Virta’s company values drive our culture, so you’ll do well if:
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
