Virta Health is on a mission to transform diabetes care and reverse the type 2 diabetes epidemic. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes. Virta is changing this by helping people reverse type 2 diabetes through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. Join us on our mission to reverse diabetes in 100M people by 2025.
Virta Health is looking for an experienced candidate to join our growing product marketing team. In partnership with the Director of Product Marketing, this individual will help drive Virta’s B2B go-to-market strategy and execution, including: product-level positioning, product packaging, sales team enablement, and deal-specific support.
We are looking for someone with deep experience in the healthcare industry, who can synthesize complex product capabilities into succinct and compelling benefits. This is a highly cross-functional and collaborative role, focused on answering the question: how do we accelerate sales to health plans and employers?
Responsibilities
- Drive complex, cross-functional go-to-market launches for key B2B audiences; understand multiple personas, develop market offerings and compelling messaging, and coordinate distribution across various channels
- Develop sales enablement collateral and content that communicates the value of Virta’s products and differentiates it in the market, including: presentations, FAQs, brochures, videos, online content, competitive battle cards, and team trainings.
- Take complex topics, such as clinical research data, and break them down into clear, value-focused messaging and positioning
- Engage in timely ongoing market research to understand the competitive landscape, and be a resource for competitive intelligence to support Sales, Customer Success, and Marketing teams
- Partner closely with cross-functional stakeholders, such as product, analytics, clinical, design, sales, customer success, and executive leadership
90 Day Plan
Within your first 90 days at Virta, we expect you will do the following:
- Conduct stakeholder interviews with sales and customer success team, as well as external buyers and influencers, to understand and catalogue key points of friction in sales process
- Develop market-facing messaging and tools to activate channel partners, including health plans and consultants, to educate them on Virta’s new product offerings
- Develop messaging, training, and marketing “plays” for customer success team to maximize customer renewals and upsell opportunities
Must-Haves
- 5+ years work experience
- 2+ years working experience in product marketing or strategy consulting, healthcare industry preferred
- Phenomenal storyteller; experience building stellar customer-facing presentations and partnering with design teams to make them beautiful
- Comfortable utilizing and manipulating data to drive decisions
- BS/BA required, MBA preferred
Values-driven culture
Virta’s company values drive our culture, so you’ll do well if:
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
For this role the compensation range for candidates in Colorado is $100,000 - $141,000; information about Virta’s benefits is on our careers page at: https://www.virtahealth.com/careers.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. Virta has a location based compensation structure; there may be a different range for candidates in other locations.
