Virta Health is on a mission to transform diabetes care and reverse the type 2 diabetes epidemic. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes. Virta is changing this by helping people reverse type 2 diabetes through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. Join us on our mission to reverse diabetes in 100M people by 2025.
Virta’s enterprise marketing team is looking for a detail-oriented marketer with a passion for events to help us accelerate our B2B demand generation efforts. This person will own and manage Virta’s end-to-end event strategy, planning and execution. We’re looking for a teammate who will be the X-factor in helping us maximize the results of our efforts, whether it’s third-party industry conferences or Virta-hosted virtual roadshows. This means developing creative event strategies to stand out from the crowd, partnering with sales on multi-channel promotion or follow up campaigns, problem-solving on the fly, and helping the team work smarter, not harder, so we can scale up our events function.
Responsibilities
- Manage end-to-end event strategy, planning and execution for external conferences and hosted events. Including event identification and analysis, sponsorship selection and contracting, sourcing speakers and crafting compelling abstract submissions, booth design and overall event experience, pre/post promotion, lead capture and ROI tracking.
- Manage events budget. Work closely with vendors, procurement and finance to keep the team on budget.
- Help us leverage “X-factor thinking” to multiply the impact of events. Partner with sales and marketing peers to develop multi-channel campaigns that engage key decision makers and generate new leads.
- Amplify the voice of our clients and patients. Partner with client services to feature clients in mutually beneficial ways at events and conferences. Engage our amazing patients to help bring the Virta story to life.
- Build and manage relationships with key industry associations. Help the team uncover new ways to get in front of target markets and key decision makers.
- Collaborate with industry partners. Develop and run joint marketing events and identify further opportunities for alignment.
90 Day Plan
Within your first 90 days at Virta, we expect you will do the following:
- Take ownership of end-to-end event strategy and execution - stepping in to deliver on key deadlines, execute on the current calendar of events, engage and prep event speakers and work with sales / leadership team to drive onsite prospect meetings while tracking ROI.
- Take ownership of Virta-hosted virtual roadshow events and evaluate to find new ways to scale and increase program ROI
- Meet and begin building relationships with key event and association contacts
- Own the build out of 2H event strategy, including identification, research and prioritization.
- Review content library and support key needs geared towards events
- Build relationship and regular communication cadence with CS team to identify and target potential client speakers and evangelists
Must-Haves
- Passion for bringing in person and virtual events to life
- Ability to juggle multiple projects simultaneously, think on your feet and communicate effectively both internally and externally
- 5+ years of experience in planning and executing events with budgets ranging from 10k-500k
- A love for details, coming up with creative ideas, pressure-testing new concepts and a team-oriented culture
- A growth mindset and a flexible attitude to help the team maximize and learn from each event opportunity
Values-driven culture
Virta’s company values drive our culture, so you’ll do well if:
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
For this role the compensation range for candidates in Colorado is $99,856 - $114,777; information about Virta’s benefits is on our careers page at: https://www.virtahealth.com/careers.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. Virta has a location based compensation structure; there may be a different range for candidates in other locations.
