Virta Health is on a mission to transform diabetes care and reverse the type 2 diabetes epidemic. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes. Virta is changing this by helping people reverse type 2 diabetes through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. Join us on our mission to reverse diabetes in 100M people by 2025.
Reporting to the Senior Growth Marketing Manager, the Health Plan Marketing Manager will help the Patient Marketing team deliver on ambitious application growth goals. You will define and execute comprehensive marketing plans that accelerate conversion and multiply our reach (with consideration to HIPAA and other relevant health care regulations). This role is a great fit for someone with experience in healthcare marketing who is a self-starter, strong relationship-builder, and has a passion for purpose-built organizations.
Responsibilities
- Manage the launch and integrated communications strategy for health plan accounts in order to effectively reach, educate, and motivate their members to apply to Virta.
- Apply marketing best practices across traditional and digital marketing (push/pull channels), including: direct marketing, awareness/prospecting ads, web and member portals, stakeholder relationships and referrals, and other seasonal initiatives to reach members where they are, and drive behavior change.
- Develop and deepen relationships with internal stakeholders to support the health plan book of business and patient marketing needs.
- Serve as a customer advocate and find creative solutions to help both the customer and Virta teammates hit their enrollment KPIs for health plans.
90 Day Plan
Within your first 90 days at Virta, we expect you will do the following:
- Develop and optimize our health plan marketing strategy and takeover current campaign management.
- Identify new or additional outreach opportunities for health plans to drive awareness, educate, and motivate eligible members to apply to Virta.
- Jump in as an integrated communications subject matter expert and deepen relationships with customers and internal teams (Sales, Customer Success, Patient Marketing, Implementation).
Must-Haves
- 5+ years of professional experience developing and managing integrated marketing communications plans and strategies (digital and traditional marketing)
- A bachelor’s degree in marketing, communication, public relations or business
- A strong understanding of the nuances of B2B2C marketing, ideally within health care
- Ability to effectively communicate with customers and build relationships, while also applying skillful negotiation to get customers to ‘yes’ to secure member access/reach
- Excellent problem-solving, internal/external project management, presentation, and analytical skills with good business acumen (quant/qual)
- Self-motivated and enjoy driving multiple projects simultaneously in a fast-paced environment
Values-driven culture
Virta’s company values drive our culture, so you’ll do well if:
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
For this role the compensation range for candidates in Colorado is $99,856 - $114,777; information about Virta’s benefits is on our careers page at: https://www.virtahealth.com/careers.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. Virta has a location based compensation structure; there may be a different range for candidates in other locations.
