Virta is the first company with a clinically-proven treatment to safely and sustainably reverse Type 2 Diabetes and other chronic metabolic diseases, without the use of medications or surgery. Our innovations in nutritional biochemistry, data science, and digital tools combined with our clinical expertise are shifting the diabetes treatment paradigm from management to reversal. Our mission - to reverse type 2 diabetes in 100 million people by 2025.
Is email automation your passion? Can you turn data insights into a creative idea and test that can positively impact growth? If the answer is yes, this role is for you!
As part of the Patient Growth Marketing Channel Team, you will run marketing automation campaigns for driving Virta awareness, as well as applications and enrollments. As part of a small team, you’ll be able to build a number of new automation and channel initiatives from the ground up and quickly turn ideas into action to maximize engagement.
This role is open to remote applicants in the, so please apply regardless of your location.
Responsibilities:
- Design, implement and optimize customer co-marketing enrollment campaigns to build awareness, support consideration and increase applications and enrollments
- Develop and manage email automation programs to increase awareness and nurture prospective patients who are eligible for Virta through employer or health plan benefit programs.
- Manage audience segmentations, campaign flows and triggered flows to drive application and enrollment business KPIs.
- Maximize engagement metrics through multivariate tests (subject line, CTA, send time, etc.) and learning agendas
- Monitor, analyze and present performance metrics and insights
- Collaborate with marketing team members to support operations at scale
- Manage list hygiene and enforce database management best practice
- Improve email rendering issues, mobile responsiveness and overall channel process
- Collaborate cross-functionally to improve and develop email template design—we use a SaaS email builder product, but you will still need a solid understanding of HTML as well as UX/UI best practices
- Update playbooks to sustain performance over time and educate cross-functional stakeholders including customer marketers and customer success teams
90 Day Plan
Within your first 90 days at Virta, we expect you will do the following:
- Become proficient in our ESP (Marketo) and other relevant martech systems
- Develop a deep understanding of the patient journey, Virta’s lines of business and our automation strategy
- Co-develop the next generation of Virta’s email templates, including personalized, user-specific email elements
- Support the expansion of Virta’s automation programs—behavioral triggers, post-event email nurture campaigns, lead gen capabilities, etc.
- Run A/B tests to better understand our prospective patients interests
Requirements:
- Bachelor’s degree in marketing, business or quantitative field
- At least 5 years professional experience with 3+ years of hands-on email experience– managing automation campaigns end-to-end for high-growth DTC brands (experience in highly-regulated industries is preferred, but not required)
- Exceptional planning skills: can build audience segments, customize templates and campaign flows to suit the various lifecycle stages of the audience, execute and measure impact
- Advanced analytical skills: proven track record analyzing datasets and translating insights into opportunities for new segment definitions, flow enhancements, multi-variate testing and optimization
- Highly-experienced operator across CRM platforms, automation platforms and business application systems. Examples include: Salesforce, Marketo and Amplitude
- Strong communicator and writer with a consumer-first mindset
- Results-oriented creative problem solver with strong desire to test and learn
- Team player who is comfortable collaborating cross-functionally in fast-paced environments
Values-driven culture
Virta’s company values drive our culture, so you’ll do well if:
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
- For this role the compensation range for candidates in Colorado is $81,184 - $93,315; information about Virta’s benefits is on our careers page at: https://www.virtahealth.com/careers.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. Virta has a location based compensation structure; there may be a different range for candidates in other locations.
