About Vic Ai
We are a rapidly growing US based global fin-tech start-up with roots from Norway. Vic.ai is an autonomous accounting and financial intelligence company. We aim to build AI for real-time, autonomous accounting paired with prescriptive intelligence enabling optimal financial decision making.
Financial back-office automation is a gigantic global opportunity and B2B business spend is a $130 trillion market longing for intelligent optimization and spend savings.
We were founded by three Norwegian entrepreneurs and are backed by renowned Silicon Valley investors including Costanoa Ventures, Cowboy Ventures and GGV Capital.
About you/Experience (We think you'll be successful if you have...)
- Excellent communicator who has demonstrated mastery of cross-team communication; knows how to keep on-task and on-schedule in a fast-moving, rapidly changing environment.
- Proven and visible marketing experience driving adoption and expansion of a product
- Possess a highly analytical and collaborative approach, but also be flexible and able to excel when working independently.
- You must be a thinker and a doer, willing to jump in wherever needed
- Skilled at working in a collaborative, cross-team capacity
- Knowledgeable about digital marketing process and strategy including prior experience with developing marketing plans and/or strategies
- Detailed understanding of the trends and technology helping to shape the Marketing, PR, Communications and Social Media landscape
- Strong executive presence with excellent verbal and written communication skills, as well as external-facing presentation skills
- Enthusiasm for a fast-paced, dynamic work environment
- Outstanding time management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines
Qualifications
- BA / BS degree in Marketing, Communications or similar
- 3+ years of experience in product marketing for enterprise Software-as-a-Service
- Bonus experience and skills include MBA, digital advertising, marketing automation, and CRM.
Role details
By working closely with the Marketing Director, you will be responsible for Product Marketing at Vic.ai. Working as a conduit between our customers, our sales and customer success teams, and our product and engineering organization, the Product Marketing function plays a critical role in the success and growth of Vic.ai. We are looking for an experienced Product Marketer who will help ensure that our products are being presented in the best light to our existing and target customers, and that our internal teams are fully up-to-date on what we are bringing to market.
Key areas of responsibility
- Contribute to our go-to-market strategy in close collaboration with Product Management, Marketing, Customer Success, and Sales
- Research market needs; collect and analyze data that supports customers' needs
- Conduct competitive analysis and regularly update internal teams on changes
- Define and maintain a deep understanding of our markets and customers
- Work cross-functionally to help execute the go-to-market strategy for product releases, including messaging, training, and promotion
- Generate content (e.g., white papers, product videos, website copy, blog posts, webinars), and maintain a content marketing calendar, to support progression along the Buyer Journey (Sales and Partner Enablement)
- Work with Sales and Customer Success on Segmentation and Verticalization
- Work collaboratively with demand generation and writer(s) on content strategy
- Work with our customers to identify and create case studies and customer success stories
- Keep the company up to date with market trends and competition, and translate that into actionable information, tools (e.g., battle cards), and programs for Sales and Marketing
What we offer
- Competitive salary
- 401K, health/vision/wellness perks
- Virtual team building events, & awesome swag
- Generous vacation time, family and travel-friendly environment
- Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
- The opportunity to work remotely, including workstation setup
- A team-focused culture. The team builds the product, the business builds the team.
