Upwork ($UPWK) is the leading tech solution for companies looking to hire the best talent, maintain flexibility, and get more done. We’re passionate about our mission to create economic opportunities so people have better lives. Every year, more than $2 billion of work is done through Upwork by skilled professionals who want the freedom of working anytime, anywhere. Top companies connecting with extraordinary talent around the globe? Upwork is how.
This is a Contract position through Upwork’s Talent Innovation Program (TIP). Our TIP team is a global group of professionals that augment Upwork’s business. Our TIP team members are located all over the world.
Work/Project Scope:- Create the following persona-based long-form assets to drive customer engagement, acquisition, and retention:
- Whitepapers, ebooks, and guides
- SEO optimized articles
- Executive thought-leadership bylines
- Case studies
- Digital content experiences
- Develop compelling stories and inform content creation by leveraging relevant research to understand the needs of potential and existing customers, as well as collaborating with internal and external subject-matter experts to understand industry concepts and trends.
- Position Upwork’s key messaging, value propositions and differentiators in compelling ways and incorporate these elements into content assets as appropriate.
- Work cross-functionally with content, marketing, communications, and creative teams to develop content assets that contribute to and enhance integrated marketing campaigns.
- Update, rewrite and reoptimize existing content to improve performance and search ranking.
- Learn and maintain Upwork’s tone and voice.
- 7+ years of experience creating clear, concise and compelling B2B/enterprise content in a brand’s voice and tone and across various formats.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong knowledge of SEO best practices.
- Excellent research, communication, and follow-through skills.
- Excellent project management, time management, and prioritization skills.
- Proven success working cross-functionally; strong interpersonal skills.
- A solid understanding of how content can be used across channels as part of integrated marketing campaigns.
- A journalism background and/or prior experience working in HR/staffing industries is a plus.
Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
