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This is a Contract position through Upwork’s Talent Innovation Program (TIP). Our TIP team is a global group of professionals that augment Upwork’s business. Our TIP team members are located all over the world.
Work/Project Scope:- Setting up Marketo programs to support prospecting campaigns including events, content syndication, online advertising, and direct mail
- Managing the Marketing Ops intake form which includes monitoring the completion status of requests and delivering within our SLA
- Creating, QAing, sending, A/B testing, analyzing, and reporting on the email performance tied to the programs you set up
- Building, maintaining, and optimizing new and existing prospect nurtures to enhance personalization to support key sales channels
- Formatting lists and uploading leads from various sources including events, content syndication, and data clean up projects
- Working with Sales Ops to troubleshoot any sync issues between Marketo/Salesforce
- Creating and editing internal alerts and reports for team members across departments
- Maintaining the data quality of our marketing automation databases
- Monitoring and addressing any replies to the marketing emails that you send
- 1-4 years of email marketing or marketing operations experience at a SaaS company or B2B company selling to large enterprises
- 1-4 years experience using Marketo, preferably as a power user or admin, in addition to using the built-in solution for Marketo Analytics
- 1-4 years experience using Salesforce
- Strong analytical skills to spot trends, make recommendations, and implement A/B tests
- Good copy editing skills to point out typos and inconsistencies, and make copy recommendations
- Good organization and communication skills
- BA/BS in relevant field
Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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