Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
We are seeking a Senior Product Marketing Manager to support our talent growth business objectives. This position is critical in making Upwork a talent-first platform, equally solving for new and experienced talent on Upwork. You will play a crucial role in translating customer and market insights to better understand our different customer segments, resolve pain points, and identify product opportunities. Ultimately, you will help us make informed decisions that benefit our customers. You will work closely with the Product, Design, and Research teams in bringing these products to market and inform iterative product development. We are looking for someone who is a strategic customer advocate who values improving customer experiences and enjoys working with diverse partners to execute complex projects.
Your Responsibilities:- Act as the overarching voice of the customer, expert in customer market insights, mastermind of P&M, enabler of sales, accelerator of adoption, developer of the go-to-market strategy, and remover of blockers.
- Champion the customer and advocate for research and insights to own the voice of the customer and leverage those data and insights to help drive strategy
- Own the intersection of Product & Marketing, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times
- Develop and establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Customer Support, Community, Sales, and Marketing to enable the team and drive a consistent customer experience
- Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging and go-to-market strategy that drives understanding, consideration, and adoption
- Senior experience as a product marketing manager, preferred experience in growth and marketplace supply strategy
- Ability to analyze and use data to make clear, concrete go-to-market decisions
- Excellent storytelling skills to communicate with external and internal stakeholders.
- Ability to work independently and manage multiple projects simultaneously.
- Demonstrable achievement in supply-side growth and GTM execution.
The annual base salary for this position in California and Washington ranges from $133,000 - $187,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
Come change how the world works.
At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.
At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.
We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice
