Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
The Paid Acquisition team at Upwork oversees paid channel strategy and optimization. Your team will own a sizable acquisition budget and you will manage that spend like an investment portfolio, creatively and carefully optimizing the return on investment in partnership with Finance. This position reports to the VP, Growth Marketing.
Your Responsibilities:- Oversee media strategy and execution for our acquisition/performance programs globally and set team standards, processes and ways of working across the funnel
- Foster and support a data-driven culture where decisions are supported by market trends, research, and a culture of testing, and analysis
- Build positive relationships with partners in Analytics, Finance and Product and across teams to maintain connections, ensure alignment, and advance priority programs
- Manage and direct internal and outside agency resources to improve impact on performance goals and capability development
- Drive thought leadership in performance marketing by bringing in external research and thinking to evolve and accelerate thinking
- Support projects that advance our marketing and measurement capabilities, including hiring talent and leveraging new technologies, platforms, data, and processes
- Inspire, nurture and grow an adept media/marketing team. Support resourcing, hiring, mentorship, and performance management
- Goal-oriented people manager with a track record of attracting, managing and motivating top media talent
- Proven background managing successful large-scale multi-channel media and marketing programs
- Strong communicator and collaborator who can effectively connect with executive management and partners alike demonstrating poise across different audiences and settings, with the ability to adjust approach accordingly and work with others to achieve collective success
- A strategic marketer who is intellectually curious, proactive, and an opportunistic problem solver and can foster diverse thinking and experimentation among colleagues, including helping team and colleagues find alternative approaches when resources or other blockers exist
- Willingness to challenge the status quo to improve processes and systems
- Experience working to advance marketing maturity Includes data transformation, capability building, and thought leading innovation and analytical expertise collecting and interpreting the right data from a variety of platforms to make informed business recommendations
At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.
Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.
Check out our Life at Upwork page to learn more about the employee experience.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.#LI-MO1
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