About Us
TrueCare24.com is a nationwide Health & Wellness platform for families and businesses providing end-to-end solutions for COVID-19 testing, screening, vaccination, home care, and corporate well-being services. We are changing the future of how care/healthcare services are bought and delivered. We have a globally distributed remote team of highly skilled and highly committed professionals all over the world.
TrueCare24 is looking for an experienced growth marketing manager with a proven track record in email marketing, especially with sequences and workflows in HubSpot.
Must-Have Qualifications
- 3-5 years of B2B marketing and demand generation across online and offline channels.
- 1+ year of experience in the healthcare setting.
- Someone who thrives on ambiguous and ever-changing environments.
- Demonstrated ability to innovate and maximize revenue opportunities.
- Proficient in using a CRM for deal pipeline management.
- Solid communication, technology, analytical and management skills.
- Consistent track record of exceeding overall acquisition, engagement and retention goals.
- Experience working with Sales/Service teams and managing lead generation programs.
- Reliable home office setup.
Nice-to-have Qualifications
- Understanding of the healthcare market and client needs (payers/providers) as well as product development and delivery processes.
- Knowledge of value-based and alternative payment models.
- Experience in a two/three-sided marketplace.
- SQL or comparable capabilities preferred, but not required.
- Experience scaling companies from startup to mid-stage.
- Experience with high growth DTC, B2B and/or B2B2C marketplace companies.
- Experience in setting strategic roadmaps at a corporate and department level.
- Bachelor Degree or Engineering Degree strongly preferred.
Job Description
You will bring a grounded understanding of the healthcare marketplace, applying your knowledge and experience to inform product, segment and audience messages; create, implement, and measure high-impact integrated marketing campaigns; and develop collateral and tools that help to shape perception, build interest, and drive advocacy & loyalty.
You will serve as the subject matter expert in growth marketing, participating effectively in marketing planning and helping to drive demand for products through effective messaging and marketing programs. You will work collaboratively to understand the needs and value drivers for core segments and audiences, applying best practices and critical thinking to equip internal teams with high-impact enablement materials and drive effective engagement with customers and prospects.
Key Responsibilities
- Execute TrueCare24’s growth strategy across new and existing markets.
- Build, own, and implement a robust performance marketing strategy in B2B, B2C and to scale up our provider network.
- Drive the communication and demand generation strategy to ensure that everyone at TrueCare24, not just those setting the strategy, can leverage the strategic plan to clearly guide their contributions at TrueCare24.
- Plan, design, execute, and measure clear and comprehensive marketing plans, collaborating effectively across the Marketing team to bring the right resources together for plan implementation.
- Provide strategic direction and content support for product-related events, PR and social media, collaborating closely with others on the Marketing team to ensure a cohesive approach and measurement plan.
- Partner with clients to develop and share best practices and generate client success case studies.
- Manage a team of 3 marketers and develop the Performance Marketing, Communication and Lifecycle functions by identifying ideal team construction and profiles to best scale these initiatives as a department.
- Interview current customers and gather insights from potential prospects to create new growth opportunities.
- Implement Objective & Key Results and KPIs to measure success at a function level.
About You
- Comfort with a fast-paced, unstructured, high growth environment.
- Dedication to completing challenging tasks in a fast paced and evolving environment.
- Ability to work under tight deadlines with a startup mentality and mindset.
- Positive attitude and self-motivating: eagerness to roll up sleeves and get things done.
- Savviness around analytics; up-to-date on innovative tools, platforms, and resources to develop a data-driven team with the agility to pivot in real-time.
- Strong campaign management orientation, identify new themes / topics, offers, and platforms to reach our target market with those messages and offers.
- Ability to work independently, but communicate and escalate problems appropriately.
- Ability to transform content into visually-appealing slides that convey key messages and engage audiences (both internally and externally).
- A “builder” who establishes processes and develops teams from 0 to 1 to beyond.
- Strong senior communication, influence and group facilitation skills, challenging a group on incoming views to drive the best end outcomes.
- Cultural awareness and a natural curiosity—awareness around what other brands are doing.
- Humility and eagerness to learn and grow.
What We Offer
TrueCare24 offers a generous and comprehensive benefits package including competitive base plus: medical, paid holidays and vacation, remote work, flex time and training opportunities. This is a unique opportunity for an experienced marketer who can quickly evaluate growth opportunities, define priorities, and generate growth. You will help us define and create new channels & product features and improve existing ones. This is a full-time remote position.
We are a mission driven company. You will have a unique opportunity to touch thousands of lives on both sides, those who need care and those who provide it. We believe that by using technology we can change the way care is delivered in the US and other countries.
Application Instructions
Please include answers to the following in your email/cover letter to improve your chances of being selected.
- Why do you feel you're the best fit for this position?
- What is the one professional accomplishment you're most proud of, and how does it relate to this position?
TrueCare24's Values
- Customer First - We have a Customer First mindset. (EAC) Engage, Align and Execute for our Customer & Partner communities.
- Bias for Action - We practice high-velocity decision-making, despite encountering ambiguity daily. Act and move forward.
- Act Like an Owner - We have a strong ownership mentality. Therefore, we work smart, hard, and long. Every person on the team has the potential to have a large impact.
- Always Be Learning - We learn rapidly and eagerly, from different teams within and outside the company. Respectful debate makes our organization stronger. We will make unintentional mistakes. Learn and move forward.
