About Us
TrueCare24.com is a nationwide Health & Wellness platform at home and work providing end-to-end solutions for COVID-19 testing, screening, vaccination, home care, and corporate well-being services. We are changing the future of how care/healthcare services are bought and delivered. Headquartered in the San Francisco Bay Area, we have a globally distributed remote team of highly skilled and highly committed professionals all over the world.
TrueCare24 is looking for an experienced B2B growth marketing specialist with proven experience in driving bottom-line growth by bringing challenging ideas and marketing campaigns that drive brand, product and business objectives.
Must-Have Qualifications
- Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels
- Identifying, developing & optimizing growth channels to drive revenues growth
- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
- Planning and executing initiatives to reach the target audience through different channels
- Working closely across teams with other teams to share ideas, feedback & present results
- Advanced knowledge of spreadsheets and strong excel skills in manipulating and analyzing data using MS Office and G Suite.
- Superb written and oral communication skills
- Deep experience and understanding of other major ESP platforms e.g. Marketo, Iterable, etc.
- Experience with website analytics tools (e.g., Google Analytics and Mixpanel), SEO tools (e.g. Search Console, SEMrush, Google's Keyword Tool, etc)
- Reliable home office setup.
Nice-to-have Qualifications
- 2+ years of direct, hands-on experience developing B2B growth strategies in the healthcare industry.
- 1+ years in marketing automation platforms especially Hubspot and confidence in HTML and CSS.
- Experience in building smart lists, workflows and other processes to aid in Account Based Marketing (ABM) and general marketing efforts.
- Extensive experience in creating, reviewing, managing and optimizing lead workflows and marketing operations management processes including lead scoring, lead routing, and efficient Business Development & Sales handover processes.
- Experience in managing contact databases including data cleanliness, merging like records, researching causes of bad or insufficient data in order to correct processes, enriching and uploading prospect lists, etc.
- Experience and understanding of sms campaigns using Kixie or Sakari.
- A B.S. or B.A. Degree in Marketing, Journalism, or related field.
- Previous web development in an agile environment.
- SQL experience is a plus.
Job Description
Your primary responsibility as a Growth Hacker is to deliver effective marketing campaigns that will drive the adoption, engagement and monetisation of current and new product offerings or services. This is a cross-functional role that works closely with the marketing, sales teams, product management, technology teams to conceptualize, and launch features and campaigns that will increase usage, traffic and revenues at TrueCare24.
Key Responsibilities
- By ensuring no lead is left behind in partnership with the Business Development, Sales and Marketing teams, you will help the Growth team to achieve our demand generation goals.
- Define and drive strategy to increase engagement across all pre-sales demand generation efforts including top-of-funnel landing page and full lifecycle marketing campaigns.
- Plan, develop and execute on an A/B testing roadmap (layout, format, frequency, copy, etc). to continuously improve demand generation.
- Develop and present weekly, monthly, and ad hoc performance reporting.
- Market research and competitive analysis.
About You
- Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
- Excellent presentation and interpersonal communication skills.
- Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners.
- A relentlessly resourceful nature. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you have the drive to power through it.
- Thorough understanding of various online and offline marketing funnels.
- Very data-driven and should be curious about and tell stories using data.
- Champion metrics-driven analysis and decision-making throughout the organization.
- Sensitivity to potential trade-offs between performance and branding.
- Think strategically, analytically, and creatively about new ways to reach prospects, customers and lost businesses.
- Strong sense of ownership and determination to get things done.
- Humility and eagerness to learn and grow.
- Elevated aesthetic and quality standards in line with our brand vision.
- Ability to work under tight deadlines with a startup mentality and mindset.
What We Offer
This is a unique opportunity for an experienced marketer who can quickly evaluate growth opportunities, define priorities, and generate growth. You will help us define and create new channels & product features and improve existing ones. This is a full-time remote position. We are a mission driven company. You will have a unique opportunity to touch thousands of lives on both sides, those who need care and those who provide it. We believe that by using technology we can change the way care is delivered in the US and other countries.
Important
For this position you must have a laptop, a cell phone with a strong signal, a reliable high speed internet connection, and a quiet work area. Your laptop and cell phone should be no more than 2 years old and in good working condition. You should be able to troubleshoot your equipment quickly in case of minor malfunctions.
TrueCare24's Values
- Customer First - We have a Customer First mindset. (EAC) Engage, Align and Execute for our Customer & Partner communities.
- Bias for Action - We practice high-velocity decision-making, despite encountering ambiguity daily. Act and move forward.
- Act Like an Owner - We have a strong ownership mentality. Therefore, we work smart, hard, and long. Every person on the team has the potential to have a large impact.
- Always Be Learning - We learn rapidly and eagerly, from different teams within and outside the company. Respectful debate makes our organization stronger. We will make unintentional mistakes. Learn and move forward.
