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Marketing Manager

The WFC Group

| 2023-12-12

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Essential Functions include:

Supports the definition and execution of the Company’s overall marketing strategy and plans all tactical marketing campaigns and activities in conjunction with Company’s Sales goals
Designs, creates, and executes effective marketing campaign components including but not limited to emails, social media posts, blogs, webinars, case studies, and slicks / product overviews
Manages the design, content, and maintenance of all Company websites and related web pages
Collects and analyzes quantitative and qualitative data from marketing research and campaigns to ensure their efficacy
Performs market research to support decisions on new products and services as well as to inform targeted marketing messaging
Manages all marketing vendor relationships to ensure ROI
Organizes, plans, and executes all aspects of marketing events and tradeshow
Creates and implements branding guidelines and related templates and other materials (letterhead, presentations, training, etc.)
Manages all aspects of the Company’s CRM including data maintenance, workflow creation, target audience lists, and others
Other duties as assigned

Minimum Requirements include:

Bachelor’s Degree in related field preferred
5+ years of successful experience in similar B2B Marketing role (being a one-person Marketing Team experience highly preferred!)
Proven experience developing effective marketing content and campaigns
Strong project management, multitasking, and time management skills
Competence as a creative writer with the ability to create effective professional marketing communications
Successful experience with marketing automation and CRM tools
Excellent verbal and written communication skills, including the ability to deliver professional presentations
Intermediate computer skills, including proficiency in Microsoft Office and CRM products
Solid grasp of marketing data analysis and performance metrics

Physical Requirements include:

Ability to sit, walk, and/or stand up to 2/3 of workday
Ability to grasp objects over 2/3 of workday
Close, distance, and peripheral vision
Depth perception
Other physical activity may include standing, climbing, stooping, bending, and reaching on occasion as well as frequent use of hands and fingers

Working Conditions include: