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Brand Marketing Manager

Taika

| 2023-12-12

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Job details
Company overview

Perfectly calibrated, Taika is a ready-to-drink, adaptogen-infused coffee, offering a blissfully balanced boost to your day. Functional, healthy and amazingly delicious. It’s not just coffee. Our mission is to help people live a healthier lifestyle by redesigning the food and drinks that billions of us consume daily to be both delicious AND authentically good for you.

You are

A motivated and enthusiastic Marketing Manager, who has an interest in coffee and shares our passion for increasing human wellness.

As the Marketing Manager, you will be responsible for raising awareness of our products and brand with a comprehensive marketing strategy across digital, social, partnerships, community building, and events.

If you are passionate about our mission, are comfortable with ambiguity, and build high performing teams that deliver results - let's talk.

We’re looking for candidates who are

Believers - you are excited about vastly improving human health through food and beverages
Organized - you are systematic and effective in managing your priorities and workload
Entrepreneurial - you have hustle, and are excited about working with an early-stage startup taking on new challenges and opportunities
Data informed - you use data to validate & invalidate your intuition
Analytical mindset - with a bias for measuring, testing, and iterating on programs
Self-motivated – you can work independently in your market and thrive in a team setting
Strong communicator - you communicate clearly in writing and verbally
Curious - you are always eager to learn and understand more about the space
Hospitality mindset - you go the extra mile (or two) to delight customers
Seasoned in the industry - you have experience marketing CPG's
Dynamic - comfortable with ambiguity and a fast-paced environment

Responsibilities

Develop the brand voice and tone within our community, across digital and print channels
Create and execute on a multi-channel marketing vision, including digital, social, partnerships, community building
Plan, and execute on events, activations, and unique marketing tactics that disrupt conventional marketing norms and make Taika stand out
Provide strategic and critical thinking in the event selection and activation plans for the distributor territory
Manage the marketing and sponsorship budget; ensure the budget is leveraged effectively to achieve market objectives
Identify key high-traffic, consumer-centric locations, and events to deliver brand awareness and trial driving experiences
Manage a master event calendar that organizes logistical details and sampling objectives
Build relationships with local influencers, media outlets, and strategic partners
Develop collaborative strategies to impact sales velocity

Experience

5+ years marketing management experience at at a consumer tech company (for at least part of your career) or CPG company
Strong written & verbal communication with the ability to express complex topics clearly & easily
Experience owning the entire marketing lifecycle from strategy, planning and budgeting to tactical execution
Experience and knowledge of with digital and offline marketing channels
Experience at mission-driven brand-building
Experience managing external agencies and getting the very best out of them
Demonstrable experience successfully leading revenue and growth within an early-stage start-up
Ability to manage multiple projects simultaneously and prioritize responsibilities
Proficient with software; speak both mobile and web
Comfort with basic analytics
Strong business judgment and creative problem-solving skills

Benefits + compensation

In addition to a competitive early-stage startup salary and generous equity you will receive
Platinum level medical, dental, and vision benefits
Unlimited vacation (minimum 3 weeks/year)
Catered lunches
Unlimited adaptogenic coffee and snacks
Related perks promoting a healthy lifestyle
Opportunity to grow as the company grows

Not available