SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
What we’re looking for
SurveyMonkey has built a sustainable growth engine. We have over 600M+ website visitors, 17M+ Free users, ~900K paying users, and a footprint in 345K+ organizations, from your local restaurants to 95% of the Fortune 500. We amplify the voices of a billion people across the globe every year. On the backs of an amazing product suite and a multi-channel go-to-market strategy, we have also built an amazing business with sustained growth, industry-leading gross-margins, high cash flow generation, and world-class retention. And we are only looking to accelerate our delivery of excellence.
As SurveyMonkey continues its journey to $1B+ in revenue, we are seeking a data-driven Product Manager with a strong background in Conversion Rate Optimization (CRO) to lead our efforts in optimizing the conversion funnel across the SurveyMonkey website. The ideal candidate will possess a proven track record of conceptualizing, executing, and analyzing web experiments that drive measurable improvements in user engagement and conversion rates. Reporting to the Manager of Web Experience & Growth, the Product Manager, CRO, will play a critical role in enhancing the overall user experience and driving business growth on the website globally.
What you’ll be working on
- Develop and execute comprehensive global web growth strategies to optimize user journeys and maximize conversion rates across SurveyMonkey's digital channels.
- Conduct data-driven analysis of user behavior to identify areas for CRO improvement and potential growth opportunities.
- Lead the optimization of landing pages, forms, calls-to-action, and user flows to enhance user engagement and conversion rates.
- Define clear and measurable experiment objectives, generate hypotheses, and design A/B and multivariate tests to validate hypotheses.
- Analyze experiment results and present findings to key stakeholders, drawing actionable insights and recommendations to inform future optimization efforts.
- Monitor and report on key performance metrics, tracking progress toward CRO goals and objectives.
- Stay abreast of industry best practices and emerging trends in CRO, user experience, and web optimization, incorporating new insights into ongoing strategies.
- Monitor competitor websites and conduct industry benchmarking to identify opportunities for differentiation and innovation.
We’d love to hear from people with
- Bachelor's degree in a related field
- At least 2+ years in conversion rate optimization, web experimentation, and A/B testing, ideally within an e-commerce, SaaS, or technology-driven company.
- Strong analytical skills, with the ability to translate data into actionable insights and recommendations.
- Proficiency in using web analytics and experimentation tools (such as Google Analytics, Optimizely, etc.) to design and analyze experiments.
- Results-driven mindset with a passion for optimizing user experiences and achieving tangible business outcomes.
- Strong problem-solving skills and a proactive attitude towards identifying and addressing challenges.
- SaaS experience is highly preferred, particularly with self-serve, freemium business models.
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Why SurveyMonkey? We’re glad you asked
SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including best workplace for parents, our annual holiday refresh, our annual week of service, and our C.H.O.I.C.E Fund. In addition, we’ve reimagined the way we work to allow employees to choose what works best for them -- working in-person, fully remote, or a hybrid model that combines the two through our Choice Model.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
