SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
About the Growth Marketing Team
The Growth Marketing Team is an integral part of the Marketing team and owns the Paid Marketing strategy and execution for SurveyMonkey’s suite of products and solutions. We leverage Paid Marketing channels to run always-on, brand awareness, and account-based marketing campaigns to capture interest and generate leads from clients and prospects within the B2C and B2B space.
What we’re looking for
We are seeking a highly motivated Growth Marketing Specialist to join our team and support our efforts to fuel bookings for our Surveys Self-Serve business and Pipeline for our Sales-Assisted business. Reporting to the Senior Manager, Growth Marketing, this role is an integral part of growing the business through the development, implementation, and optimizations across various paid marketing platforms. You have a unique combination of analytical skills and a creative mindset and are a self-motivated individual that is looking to further your career as a Growth Marketer. The ideal candidate has previous SaaS experience, ideally with a customer acquisition and lead generation model, strong communication skills and the capability to effectively report on strategy, tactics, and performance.
What you'll be working on
- Understand pipeline/bookings targets & attainment and support marketing’s role in reaching those goals.
- Support the execution and optimization of Paid Marketing campaigns to grow our global businesses; driving new paid bookings, leads, pipeline and revenue.
- Assist in the planning, creation, and implementation of content, personalization, segmentation, and A/B testing of various Paid Marketing campaigns to effectively engage target personas
- Use data-driven decision-making to interpret data, extract valuable insights, recommend actionable improvements, and report on key performance trends to analyze campaign effectiveness.
- Update ongoing reporting and deliver weekly, monthly and quarterly performance updates and insights.
- Collaborate with cross-functional teams, including Brand, PMM, and Demand Generation, Creative, and Web teams to ensure consistent brand messaging, alignment with business objectives, and improve marketing results.
We'd love to hear from people with
- First hand experience building and supporting Paid Marketing campaigns for a SaaS company
- 2-5 years of experience in one or more of the following channels: Paid Search, Programmatic, Paid Social, Direct Buys, Affiliate Marketing
- Up-to-date on the latest trends and technologies in paid media marketing
- Strategic and innovative, with excellent analytical abilities and proven success in executing data-driven paid media marketing plans
- A passion for learning new technologies, contributing to broader team success, and a self-starter mentality
- A team player and self-starter that is comfortable working in a fast-paced environment, taking initiative with limited resources, and making data driven decisions.
#LI-remote
Why SurveyMonkey? We’re glad you asked
SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including best workplace for parents, our annual holiday refresh, our annual week of service, and our C.H.O.I.C.E Fund. In addition, we’ve reimagined the way we work to allow employees to choose what works best for them -- working in-person, fully remote, or a hybrid model that combines the two through our Choice Model.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
