SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
What we're looking for
SurveyMonkey is seeking a highly motivated, growth focused and data-driven experienced paid media marketing manager to support our customer acquisition efforts to fuel our growth marketing efforts. This individual will play a key role in growing the business through the development, implementation, and optimization across various paid marketing channels (search, direct, paid social and programmatic) for our target audiences, use cases and personas across the Surveys pillar.
This is a critical role that is integral to the marketing organization, and requires cross department collaboration. In this role you must be able to handle several different tasks concurrently. This will include working closely with agency partners and cross-functional teams to coordinate campaigns and resources and align strategy with business objectives.
We are looking for someone who has a strong sense of ownership, highly growth-oriented and analytical to effectively measure and manage the campaigns and who will relentlessly seek to test, improve, and optimize the programs. The ideal candidate is a self-starter, who has previous B2B experience, ideally within a SaaS sales-assisted customer acquisition and lead generation model, strong communication skills and the capability to effectively report to executives, key stakeholders on strategy, tactics, and performance.
What you'll be working on
- Develop and manage complex, multi-region, multi-product, and multi-channel paid marketing campaigns to grow our global businesses; driving new paid bookings, leads, pipeline and revenue. Be comfortable with digital media channels across paid search, paid social, programmatic, native, video and account based marketing (ABM)
- Build and own a comprehensive short and long term cross-channel paid marketing strategy to meet business objectives. Develop new and innovative paid media strategies and programs to drive improvement across media channels.
- Manage the day-to-day execution; optimize programs through deriving insights from campaign data, recommend actionable improvements and report on key performance trends.
- Prepare and deliver presentations to key stakeholders and executive teams showing the strategy and design of paid media programs as well as insights from a data-driven approach to media
- Share ongoing reporting and deliver weekly, monthly and quarterly performance updates and insights in partnership with media agency.
- Manage and monitor paid media budgets. Own & deeply understand pipeline/bookings targets & attainment and be accountable for marketing’s role in reaching those goals
- Collaborate with the brand and design teams to develop ad copy, display, creative, content, and landing page designs that correctly communicate our product messaging and positioning.
- Utilize strong analytical ability to evaluate full funnel, end-to-end customer experience across multiple channels and customer touch points. Work with product growth to constantly test user flow with the intent of improving efficiency.
- Coordinate with demand generation, product management, product marketing, creative and web teams to improve marketing results.
We'd love to hear from people with
- First hand experience building and managing paid marketing campaigns for a SaaS B2B company
- Minimum of 8+ years managing direct response-focused online marketing programs in areas such as SEM, display, and social media advertising with clear ROI focused metrics.
- Up-to-date on the latest trends and technologies in paid media marketing
- Experience presenting strategies, performance and data-driven insights to large audiences and senior executives
- Excellent interpersonal, written and oral communication skills to effectively communicate with senior management, cross-functional teams, agency partners.
- Strategic and innovative, with excellent analytical abilities and proven success in executing data-driven paid media marketing plans
- Ability to tie marketing objectives to overall performance metrics and/or ROI and ROAS
- Experience working with enterprise marketing technology, including lead quality, marketing automation, and sales force automation software
- A team player and self-starter that is comfortable working in a fast-paced environment, taking initiative with limited resources, and making data driven decisions.
- Comfortable managing multiple assignments with competing priorities and tight deadlines.
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Why SurveyMonkey? We’re glad you asked
SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including best workplace for parents, our annual holiday refresh, our annual week of service, and our C.H.O.I.C.E Fund. In addition, we’ve reimagined the way we work to allow employees to choose what works best for them -- working in-person, fully remote, or a hybrid model that combines the two through our Choice Model.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
