Email Marketing Manager

Why just have a job when you can live your Purpose? We are Givelify, a minority-owned FinTech-for-Good company that uses human-centered design, jobs-to-be-done, & data to create experiences that inspire kindness & generosity and celebrate putting more good into the world. In fact, Givelify’s mobile giving app consistently leads the App Store and Google Play in downloads, reviews and 5-star ratings amongst all giving apps. More than 1.5 million donors and over 55,000 organizations trust Givelify for inspiring kindness, generating more than $3 Billion in generosity.

Givelify has bootstrapped itself to rapid growth while disrupting the status quo and highly challenging bank-rolled players.

We are looking for an Email Marketing Manager to join our virtual team. If you are a seasoned email marketer who has implemented successful email marketing campaigns to create demand for category-defining B2B SaaS products, and the challenge of scaling digital marketing at a high performing Fintech-For-Good company sounds exciting, we would love to talk to you!

We use human-centered design, jobs-to-be-done, and data, to innovate, develop products and experiences that inspire kindness & generosity; thereby empowering nonprofits, and places of worship to put more good into the world. You will own the success of getting clients to successfully raise funds using Givelify with our products and experiences.

You’ll get to:

• Develop email marketing calendar and automated journeys and triggers based on analytics, consumer behaviors, marketing initiatives and business objectives
• Drive traffic, engagement, conversions and revenue through compelling email and SMS content and automations
• Collaborate with brand marketing, creative and sales teams to develop email assets and copy while ensuring assets are optimized for delivery and performance
• Review, deploy, track, and optimize results for all email campaigns
• Drive actionable insights from program performance to improve future efforts
• Maintain awareness of email and mobile marketing trends and competitive landscape
• Provide weekly, monthly, and quarterly metrics and analytics to senior leadership
• Ensure ongoing compliance with CAN-SPAM or related legislation that impacts campaigns
• Serve as liaison between our company and email service providers
• Partner with product marketing to launch new products and features as well as bring data back to the team around what messages are resonating with customers

You should bring mad skills & experience:

• Bachelor's Degree required
• 5+ years of related work experience, preferably in a startup environment
• 3+ years in a B2B SaaS marketing role
• 1+ year of B2B email marketing experience required
• Experience with Pardot email required
• Deep understanding of HTML and CSS email templates and proven experience optimizing creative design and messaging that leads to strong KPI outcomes
• Experience with budget management, setting targets, creating forecasts and scenario-modeling
• Proficiency in A/B testing and deliverability best practices
• Advanced experience with standard reporting and analytics tools such as Google Analytics, Salesforce CRM, Power BI, etc.
• A right and left-brained thinker; you are as comfortable with a technical piece of content as you are creative brand work
• Passionate and proactive: a driven, self-starter who can work independently and as part of a team
• Outstanding verbal and written communications skills

Plus These Superpowers:

• Deep knowledge and understanding of marketing technologies and email channels
• Combines a customer-centric, data-oriented mindset with creative/brand sensibilities
• Experience with marketplace businesses (B2B and B2C)

Our People & Culture

We are a virtual team of high-performing professionals who innovate & collaborate to fulfill our mission to help people instantly find causes that inspire them to action so they can change the world – one simple, joyful gift at a time. Our culture of integrity, heart, simplicity, & that “wow” factor fuel our aspiration to be recognized amongst the tech industry’s most inclusive & purpose-driven workplaces.

We take great pride in providing competitive pay, full benefits, amazing perks (including flexible PTO), and most importantly, the opportunity to put passion & purpose to work.

You’ll get to:

• Develop email marketing calendar and automated journeys and triggers based on analytics, consumer behaviors, marketing initiatives and business objectives
• Drive traffic, engagement, conversions and revenue through compelling email and SMS content and automations
• Collaborate with brand marketing, creative and sales teams to develop email assets and copy while ensuring assets are optimized for delivery and performance
• Review, deploy, track, and optimize results for all email campaigns
• Drive actionable insights from program performance to improve future efforts
• Maintain awareness of email and mobile marketing trends and competitive landscape
• Provide weekly, monthly, and quarterly metrics and analytics to senior leadership
• Ensure ongoing compliance with CAN-SPAM or related legislation that impacts campaigns
• Serve as liaison between our company and email service providers
• Partner with product marketing to launch new products and features as well as bring data back to the team around what messages are resonating with customers

You should bring mad skills & experience:

• Bachelor's Degree required
• 5+ years of related work experience, preferably in a startup environment
• 3+ years in a B2B SaaS marketing role
• 1+ year of B2B email marketing experience required
• Experience with Pardot email required
• Deep understanding of HTML and CSS email templates and proven experience optimizing creative design and messaging that leads to strong KPI outcomes
• Experience with budget management, setting targets, creating forecasts and scenario-modeling
• Proficiency in A/B testing and deliverability best practices
• Advanced experience with standard reporting and analytics tools such as Google Analytics, Salesforce CRM, Power BI, etc.
• A right and left-brained thinker; you are as comfortable with a technical piece of content as you are creative brand work
• Passionate and proactive: a driven, self-starter who can work independently and as part of a team
• Outstanding verbal and written communications skills

Plus These Superpowers:

• Deep knowledge and understanding of marketing technologies and email channels
• Combines a customer-centric, data-oriented mindset with creative/brand sensibilities
• Experience with marketplace businesses (B2B and B2C)