Develop and execute best-in-class marketing strategies through inbound channels and methods, including website, blog, webinars/online events, organic search, and paid ads in collaboration with the content marketing team.
Grow leads by converting website traffic through calls-to-action, landing pages, and inbound lead generation content assets.
Set up marketing automation nurture sequences/workflows on Hubspot.
Coordinate with the external technical vendor for website development/changes.
Understanding analytics and data and using them to create/optimize inbound strategies.
Continually track, monitor, and optimize On and Off-page SEO opportunities.
What you should have
2+ years of proven B2B inbound marketing experience to drive pipeline growth.
Experience in search engine optimization and marketing (SEO AND SEM) and expertise in web analytics and tracking.
In-depth working knowledge of Google Analytics, AdWords, LinkedIn Ads, Facebook, Twitter, etc.
Hands-on experience with marketing automation systems
Outstanding analytical skills
Excellent communicator and creative thinker, with an ability to write compelling marketing copy.
Ability to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.
Strong attention to detail, project management, and organizational skills.
Self-starter who gets stuff done and done right.
KPIs
Website visitors
Number of leads
Conversion rate
Keyword rankings
Logistics
Compensation: Competitive + ESOP(s)
Location: Remote first
Joining Date: Tomorrow ;)
Why should you consider us seriously?
We believe that longer-term, people >> product & profits and prioritize culture over everything else. See Glassdoor reviews.
We are a well-balanced team of experienced entrepreneurs and are backed by top investors across India and the Silicon Valley (Chiratae Ventures, Blume Ventures, Abstract Ventures, Emergent Ventures; Senior execs at Google, Square, Genpact & Flipkart; Co-founders of Infosys, Snapdeal, Slideshare, Zomato, etc.)