Reporting to the Global Channel Marketing Lead and operating as part of the regional marketing team, the EMEA Channel Marketing Manager will be responsible for delivering the channel marketing strategy in the EMEA region. The first channel marketing role in EMEA, this person will play a key role in advancing our Channel program, supporting both the needs of partners and their initiatives while helping drive awareness for the channel business and attract new partners as we expand. This role will be part of the UK based marketing and channel teams, and operate as part of the wider extended global teams.
The success of this position relies heavily on the ability to leverage both internal stakeholders and partners to deliver results. The ideal candidate will have first-class interpersonal skills, experience working with multiple stakeholders (including external agencies) and ability to work cross functionally and across time zones. Enthusiasm together with experience when it comes to managing campaigns and programs that help our partners be successful is a must.
You will:
- Support partners with campaign/asset coordination to help them hit their Smartsheet targets
- Deliver Smartsheet hosted partner events (such as the annual Smartsheet Aligned Conference) together with end-to-end coordination for third party Channel events in the region
- Work with agency and internal teams to amplify partner activities and case studies via our PR and our social media channels, as relevant
- Work with marketing, channel sales & strategy team to understand unique needs of the business globally and translate these needs into actionable Co-Marketing and Co-Selling campaigns to be executed through and with Smartsheet Aligned partners.
- Build strong relationships with channel sales team both within the region and globally
- Have responsibility for MDF Compliance per guidelines, rules and Regulations
- Participate in annual and quarterly regional planning and reviews
- Contribute to a world class global Channel Marketing team by sharing knowledge, metrics and learnings with counterparts across regions
- Maintain responsibility for budget tracking/management for all channel marketing initiatives
- Design and implement metrics to measure business growth, partner effectiveness, and ROI
- Ensure tracking and reporting of all programs and initiatives - tracking ROI and partner effectiveness
You have:
- Bachelor’s degree in Marketing is preferred
- 5+ years of channel marketing experience
- Salesforce experience
- Exceptional communication skills
- Experience developing and deploying marketing content and campaigns working with channel and through partners
- Proactive, self-starter, with high energy and ability to work in a fast-paced, dynamic environment
- Strong organisational skills and attention to detail
- Prior experience at a technology company is highly desirable
- Ability to work in a small team environment, but also work effectively with the broader EMEA business and all cross-organisational functions.
- Willing to travel periodically based on business need
- German, French or Spanish language skills will be a strong plus but not required
Perks & Benefits:
- Employer-paid Private Medical and Dental, additional cost for family members
- Lucrative Employee Stock Purchase Program (15% discount)
- Monthly contributions toward your pension
- Monthly stipend to support your work and productivity
- 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
- 20 weeks fully paid Maternity Leave
- 12 weeks fully paid Paternity/Adoption Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks including a counseling membership, salary sacrifice options, commuter discounts, and your own personal Smartsheet account.
- Teleworking options from any registered location in the UK (role specific)
About Smartsheet
Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, and Australia. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We’re looking for people who are driven, authentic, supportive, effective, and honest. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren’t afraid to be innovative—join us!
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