Marketing Campaign Specialist, Enterprise Marketing

Marketing Campaign Specialist, Enterprise Marketing

Remote US

The Company -- SigFig

We are SigFig. We empower everyone to achieve their life goals and ambitions with intuitive and customer centric financial solutions. It takes extraordinary people to disrupt decades of legacy financial services practices to reimagine solutions to serve customers at scale.

We are committed to building impactful financial solutions that are accessible and affordable to everyone. Using a combination of design, data science, and technology, we help provide people with financial advice and guidance they need to achieve their life goals. Through programs with some of the world’s largest and most innovative financial institutions like Wells Fargo, UBS, and Citizens Bank, SigFig seeks to help consumers and institutions make better financial decisions.

Headquartered in San Francisco with remote employees across the United States, we also have amazing talent solving interesting problems across our offices in Calgary, Tucson, Phoenix, Singapore, and New Delhi (all currently working from home during this pandemic). Come thrive at SigFig!

The Enterprise Marketing team is a rapidly growing & highly visible function within SigFig’s Strategic Partnerships organization. We’re charged with defining our voice and telling the stories of our products and partners to differentiate us in a highly competitive and fluid market. Our goal is to position our company as the leading FinTech innovator in digital customer engagement, retail banking experience & wealth management, by developing sophisticated messaging and delivering impactful content to drive awareness and demand for our solutions. We pride ourselves on blending traditional marketing best practices with creative, rigorous, and data-driven approaches to drive long-term, predictable growth.

SigFig is looking for an energetic, output-focused Marketing Campaign Specialist who will be responsible for developing, executing, and maintaining effective and successful in-bound and account based marketing campaigns to meet organizational objectives, including fueling the pipeline for sales. You will be responsible for supporting the development of demand generation and nurturing campaign strategies; managing a mix of online and offline marketing channels to meet qualified lead, pipeline and revenue goals, and assisting Revenue Operations and the Head of Enterprise Growth Marketing with optimizing sales feedback and insights.

You’re passionate about marketing and the opportunity to apply your skills to help us evolve our marketing strategies and efforts. You can work well with small, agile teams and with leaders across the organization. You possess strong tactical and execution skills. You are a self-starter, a quick study, and a great communicator, and you are experienced with shifting between competing priorities. Finally, you’re looking for an opportunity to develop your professional skills and take your career to the next level in our fast-paced startup atmosphere.

How You’ll Make an Impact

• Support the development and execution of demand generation campaign strategies, including outbound campaigns fueling full-funnel revenue efforts
• Build client and prospect nurture campaign paths that increase brand awareness and enhance the prospect experience and progress through the pipeline, working closely with various marketing functions and sales teams
• Work closely with other members of the Marketing team to ensure that the development of integrated campaigns is aligned with demand generation, PR/media activities, social media activations, website content and direct marketing efforts
• Fantastic project management and attention to detail in order to manage campaign distribution calendar, working with all contributors to ensure deliverables are completed on-time and on-topic
• Co-manage field marketing (SigFig hosted and conference-driven) to ensure we are tactically our best selves at these events
• Identify opportunities to provide sales messaging and enable content flow based on Marketing team activities
• Utilize a mix of online and offline Marketing channels (email, advertising, social, direct mail, events, etc.) to optimize budget and resources
• Track data and analytics to measure, analyze, optimize and improve the effectiveness of our campaign performance, providing insights and recommendations to fuel dashboards and presentations
• Serve as liaison to client-facing teams, facilitating initiatives and communications to improve customer retention and satisfaction

• You have a scrappy attitude that enables you to take a problem and proactively find solutions that meet various stakeholder priorities, never daunted by the vastness of opportunities available to the marketing team
• Experience prioritizing and delegating outputs depending on feedback loop from the market/sales
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
• Excellent attention to detail and ability to meet project timelines
• Strong big-picture translation capabilities, enabling activation and tactical approaches to connect the dots
• Ability to thrive in a constantly changing, fast-paced environment, with the flexibility to adapt to changing priorities and manage ambiguities

Ideal SigFigian for this Role

• Bachelor’s degree in marketing, communications, business administration, public relations, or related area
• At least 2 years of hands-on B2B experience in email marketing, demand generation, analytics & reporting, and execution/deployment (creative and templates, segmentation, dynamic content and testing methodologies)
• Experience providing fantastic customer service and stewardship required
• Experience with CRM and marketing automation tools, HubSpot and Salesforce (preferred, but not required)
• Basic understanding of HTML/CSS (preferred, but not required)
• Demonstrated analytical ability to create and improve programs and optimize efforts, and fanatical obsession with achieving pipeline growth
• Strong communication skills with extraordinary ability to collaborate constructively and cross-functionally
• Exceptionally organized and detail-oriented in order to plan and project manage the execution of campaign strategies and establish calendar of regular reports and ongoing requests
• Flexible, positive and a self-starter with ongoing enthusiastic interest to learn new skills
• High levels of tact and diplomacy

Founded in 2006, SigFig is backed by premier venture capital firms, including Bain Capital Ventures, DCM Ventures, Nyca Partners, and Union Square Ventures as well as leading financial institutions including Wells Fargo, UBS, Santander, New York Life, Eaton Vance, and Comerica. We've raised $110 million to support our growth as the #1 online investment advisor for large financial institutions.

© Nvest. All rights reserved, SigFig is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, gender identity, sexual orientation, age, disability, veteran status, or other applicable legally protected characteristics. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

San Francisco Applicants: SigFig will consider applicants with arrest and conviction records (criminal histories) in a manner consistent with the San Francisco Fair Chance Ordinance.