Job Brief - Senior Manager, Performance Marketing
The Senior Manager, Performance Marketing is a critical role to the future success and growth of Sezzle. This strategic role will drive further growth via paid media across upper and lower funnel campaigns. You will bring a hyper analytical and data driven approach to our investment portfolio, partnering with key stakeholders across the organization in understanding objectives and delivering paid media campaigns that optimize against them.
The Senior Manager, Performance Marketing will be comfortable in a highly visible role. You will bring a balance of art and science, and have the experience to thrive in a growth-oriented company. You will be a self starter with a strong bias for action, and the ability to thrive in ambiguity.
The right person for this role will have extensive hands-on experience managing 7 figure+ ad accounts. You will have experience in multiple PPC channels, and experience with affiliate marketing and streaming ads is a strong advantage.
You will sweat the details, and bring a methodical approach to delivering against revenue, and engagement KPIs across all media channels.
You will also have responsibility for managing our community lead.
Our Company:
Sezzle is a cutting-edge fintech company whose mission is to financially empower young consumers. Sezzle has built a payment platform that increases purchasing power for consumers by offering interest-free installment plans at online stores. This increase in purchasing power for consumers leads to increased sales and basket sizes for the thousands of eCommerce merchants that currently work with Sezzle.
What Makes Working at Sezzle Awesome?
At Sezzle, we're not just a bunch of financial wizards. We're a diverse and vibrant group of musicians, yogis, cyclists, chefs, golfers, dog-lovers, and rock-climbers. We're more than just professionals; we're purpose-driven and unique individuals who believe in creating a culture that's both professional and playful. Forget about the traditional startup perks – our culture is embodied by the amazing people we hire.
Responsibilities
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Partner with internals to create strategy and plans to drive efficient media buying across the entire funnel/flywheel. Must be comfortable optimizing against various goals - ex. Video completions, lead gen, downloads, subscription, purchase conversions, etc…
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Lead strategy discussions related to setting KPIs, with a clear comfort and understanding of how to help guide the creation of those KPIs and setting us up for success
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Accurately projecting and protecting campaign KPIs (revenue, vid views, traffic, lead gen, downloads, etc)
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Create plans & media roadmaps to support our success in the market by combining your market knowledge with your expertise in online advertising
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Manage PPC, Affiliate and SEO (and any external agency relationships)
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Creating and executing a strong performance marketing strategy & execution plan
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Developing and managing digital prospecting and remarketing campaigns
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Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC. Generally optimize for LTV/CAC ratio.
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Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
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Identifying and testing new channels to continue to meet or exceed established critical metrics
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Working closely with other business leaders to share funnel/flywheel conversion improvement ideas, feedback & present results.
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Partner with stakeholders from across the organization to understand their needs, but also share learnings around new launches, competitive insights, risks & opportunities and benchmarking
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Strength in community management and leading a team to understand the best ways to handle the everyday opportunities and challenges of community engagement.
Requirements and skills
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5+ years of hands-on experience with performance marketing channels including a combination of PPC, affiliates, and programmatic.
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Deep knowledge and understanding of performance marketing KPIs (CPA, ROAS, etc.).
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Strong knowledge of SEO fundamentals, experience optimizing SEO as a channel.
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Deep experience with Meta Business Manager, Adwords, Google Analytics, streaming analytics
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You are comfortable breaking down complex bid strategies to various audiences, including senior leadership.
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Experience leading monthly and quarterly performance reviews and strategy sessions with senior leadership.
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Effective communicator with the ability to inspire internal and external partners and to effect change in a positive, collaborative, and transparent way.
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Proven track record of leadership in an environment with ambiguity and complexity.
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Experience with both app downloads/engagement and ecommerce sales is a plus.
About You:
- A+ character. We are team-first here at Sezzle.
- A hard-working mentality. It’s early and there is still a lot to build.
- An excellent communicator.
- Ownership. You aren’t afraid to take on new responsibilities and you act like an owner in everything you do.
- A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
- Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.
Diversity and Inclusion:
Sezzle provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state and local laws. Sezzle recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting our mission.
Perks & Benefits:
- Competitive salary and benefits
- Generous stock options
- Medical, dental and vision insurance
- Life and long term disability insurance
- 401k with 100% match
- Collaborative workspace, commuter benefits, full-stocked kitchen, weekly lunches and much more!
- The opportunity to join Minneapolis’s fastest growing startup alongside a team of motivated and driven individuals
Compensation:
The compensation range for the role is $100,000 - $120,000. Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.
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