SevenFifty is on a mission to power a connected alcohol supply chain by leveraging the nation's largest network of producers, distributors, importers, retailers, and restaurants. We are uniquely equipped to lead the charge of a full-blown digital transformation by utilizing our comprehensive database of wines, beers, and spirits and making it accessible through a SaaS enabled marketplace.
We are looking for a highly creative and collaborative Lifecycle Marketing Manager who is responsible for generating pipeline and marketing sourced revenue across two of our SaaS products. As a member of our growing Growth Marketing team, you will work alongside the broader marketing team and sales organization to create, manage, and optimize campaigns, as well as help determine the tactics to engage your target audience with a constant focus on driving value to our audiences and pipeline to our sales team. We are looking for someone who is comfortable making campaign decisions based on performance and likes to use data to create hypotheses on what the next tactic should be. You’ll collaborate closely with teammates in Product Marketing, Content, Creative, and our counterparts in Sales.
This role reports to the Director of Growth.
What you’ll do:
- Own demand generation programs including strategy, planning, stakeholder engagement, and execution
- Launch multi-channel demand generation campaigns to drive sales pipeline through events, webinars, email, longform content, and more
- Work alongside marketing ops to determine ROI and performance of all campaigns
- Partner with the Sales team to plan follow up of all leads in executed campaigns
- Collaborate with product marketing to explore innovative ways to position and message different use cases of SevenFifty to segmented audiences
You’ll love this job if you are:
- Curious: You are excited to learn a new, complex industry and find what is going to drive growth for this growing marketing team.
- Resourceful: You aren’t afraid to try new tactics in different ways in order to achieve targets.
- Results Oriented: Having goals and exceeding them excites you.
- Collaborative: You love to collaborate across multiple teams.
You’ll have:
- 3-5 years of experience in a marketing role building multi-channel marketing campaigns
- A self-starter attitude with high autonomy and ability to manage multiple complex projects simultaneously with speed and high-quality detail
- A knack for writing short, engaging email copy that drives prospects through the Sales funnel
- Strong communication skills with an ability to lead cross-functional teams and drive buy-in from sales and marketing teams
- A working knowledge of CRM and marketing automation platforms (HubSpot a plus!), Google Analytics, and other marketing technology tools
We are:
...100-ish people and growing fast.
...doing our best to make a difference. Read more here.
...former hospitality professionals and start-up veterans.
...distributed; we work remotely and gather together a few times each year.
...social! We meet for team weeks, wine tastings, and lunch n’ learn sessions.
...eaters and drinkers who love to discuss food and beverage.
...changing an industry. Read more here.
...one of Built In NY’s “Best Places to Work” 2021!
Find out what it's like to work at Sevenfifty here.
Perks & benefits:
- 100% paid individual medical, dental, and vision via Justworks and Aetna.
- Meaningful equity in an industry-changing organization.
- Unlimited vacation to rest and recover.
- 3-months of family leave to care for your child (after your first year of employment).
- Flexibility to work where you want, so long as you’re meeting your goals.
Our values:
- Light the way: Inspire others with your vision for success.
- Open the door: Ask, listen, and empower others.
- Stir it up: Embrace experimentation and bring new ideas to life.
- Keep the glass full: Do more than is expected, for yourself and for others.
- Respect the craft: Commit to excellence and integrity in your work.
We are an equal opportunity employer. What does that mean at SevenFifty? We:
- Give each team member an equal opportunity to develop and grow into a leadership role.
- Acknowledge our shortcomings and try to improve our company and our industry.
- Elevate BIPOC voices in our industry publication, SevenFifty Daily.
- Do not discriminate against candidates or employees on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, disability status, or socioeconomic status.
- Have regular, sometimes awkward, conversations about diversity, equity, and inclusion in our employee resource group, SevenFifty Community.
- Are honest and recognize that our company isn’t as diverse as it should be. We’re trying to change that
