Director/Sr. Director, Product Marketing

About Us

Rootstock Software® is disrupting the ERP space! We are a worldwide provider of cloud ERP on the Salesforce Cloud Platform. When combined with Salesforce CRM, Rootstock Cloud ERP offers manufacturing, distribution, and supply chain organizations a single platform to grow and manage their businesses. Rootstock Cloud ERP is a flexible, modern, and digitally connected system that transforms companies to deliver a more personalized customer experience, efficiently scale operations, and out-service the competition.

Rootstock Software® serves customers throughout North America, Europe, and Asia Pacific and is available exclusively on the Salesforce Platform (Force.com) via the Salesforce AppExchange, the world’s most-popular marketplace for business apps. Organizations now have insight on what is happening or what will happen at each step of the manufacturing, distribution, and supply chain processes.

Summary:

The Director/Sr. Director, Product Marketing is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing to achieve results. The PM Director is the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with marketing to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Responsibilities:

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Requirements:

• Bachelor’s Degree in Business Administration, Marketing, or closely related field, from an accredited college or university. MBA preferred.
• 10-15 years’ experience positioning enterprise applications to services-based organizations.
• A minimum of 5 years of direct B2B marketing experience positioning ERP for manufacturing, in a professional services environment.
• Ability to effectively support both demand gen and digital marketing.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
• Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution.
• Excellent verbal presentation and communication skills and proven marketing writing skills as needed for various marketing activities, including MRDs, launch plans, keynotes, press and analyst tours, seminars/webinars, collateral, and training.
• Great balance of strategic thinking while executing with speed and precision.
• Highly creative, decisive, and driven to win.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Pragmatic Institute Certified (PMC) III or higher preferred.

We offer our team members competitive compensation, world class benefits, work life balance (flexible schedules, telecommuting, unlimited vacation), and the opportunity to work alongside an amazing and supportive team!

Rootstock values diversity and is an Equal Opportunity Employer.