About Us
At Revolution Prep, we’ve been blazing the trail in live online education since 2012, when we transitioned from in-person learning to create the world's first fully online professional tutoring company. We are on a mission to transform millions of lives through online instruction. Lives that include parents, students, educators, and every Revolution Prep employee. We believe in the power of high-quality teaching and mentorship that builds students into lifelong, confident learners.
About You
You can take your marketing skills and build a brand anywhere, but what if you had a hand in positively changing the trajectory of a child’s life? We’re looking for our next Revolutionary on the marketing team to do just that. Does planning a marketing strategy that’s driven by educating the audience rather than selling the audience intrigue you? Are you looking for a mission-driven company that’s both established and primed for exciting, rapid growth? If so, read on to see if there’s a potential fit here.
About the Role
We’re calling it B2B marketing but think of it more as channel marketing. This role would focus on the B2B part of our B2B2C go-to-market strategy. What does that mean? We get in front of our consumer audience (parents and students) through our school partnerships. You would be driving the marketing strategy that ensures every target school in the country (those we already work with and those we haven’t worked with yet) knows who we are and how we can help them help their families.
Responsibilities
- Develop and maintain the brand story and value proposition across all marketing channels targeting B2B touchpoints
- Liaise with the Sales, Product, and Operations teams to ensure clarity on Revolution Prep’s B2B marketing strategy
- Oversee and manage school partner events (for parents and educators)
- Collaboration with Thought Leadership team on B2B thought leadership strategy, market trends, distribution channels, etc.
- Own editorial calendar for school-facing content, including strategy for topics, production, and distribution
- Own the B2B marketing channel’s performance KPIs, demand and funnel targets for Leads, MQLs and SQLs
- Contribute to the development of the annual marketing budget, monitoring expenses and project progress, and report deliverables to the Vice President, Marketing.
- Collaborate closely with Partnership Managers (B2B Sales Team) on strategy and execution of sales email sequences and other marketing automation campaigns
- Manage sales enablement projects to ensure B2B sales team has what they need
- Work closely with Events Manager on strategy for, promotion of, and execution of industry conferences
- Work closely with VP of Strategic Partnerships on professional development events and advisory boards for school contacts
- Help build out concept and strategy for school-facing website and partner pages
- Manage the content development process, including collaborating with subject matter experts
- Work closely with our digital marketing agency on any SEO, PR, or advertising campaigns
- Deep collaboration with the Director of Consumer Marketing to ensure full funnel (B2B2C) alignment
What we expect
- Minimum of 5 – 10 years as a B2B channel marketer
- Experience building B2B channel marketing strategies, managing content producers, and being able to report findings/data to peers and Executive Leadership Team
- Data-driven, with demonstrated experience using performance analytics and insights to drive marketing plans and achieve measurable results
- Great communication skills and highly collaborative with different personalities and perspectives
- Advanced understanding of full funnel marketing
- Experience working with marketing technology tools including marketing automation, email, CRM, project, events and content management software
- Ability to work efficiently with strong attention to detail
- Excellent writing and creative content skills
- Embodies a growth mindset (unafraid of challenges; adaptable to change; willingness to learn)
- High-speed internet, as well as a clean, quiet, professional setting for online meetings
- Authorized to work in the United States
What you should expect
- A team of highly motivated, collaborative people who share a mission to impact students’ lives
- An environment where failure is not only ok but seen as necessary for growth
- People who aren’t afraid to provide constructive feedback that challenges and elevates those around them
- Health, dental, and vision insurance
- Retirement plan
- Paid time off
- Family discounts on Revolution Prep programs
- Paid Training
Revolution Prep is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. At Revolution Prep, we believe that the more inclusive we are, the better our work will be. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
