About the company
Remind, the leading communication platform in education, helps educators reach students and parents where they are: their phones. With nearly 30 million active users, we have our sights set on something even bigger: giving every student the opportunity to succeed.
Remind runs one of the largest free services in education (Remind Chat), a district/school SaaS business that has scaled to support millions of students (Remind Hub), and an online tutoring solution sold to districts, schools and individual consumers (Remind Tutoring). The common thread through each of our product lines is the belief that success in education is driven by relationships, and the Remind communication platform is where the next generation of education relationships live.
About this role
We're looking for a creative, data-driven marketer to engage our users throughout their lifecycle with Remind Tutoring. You will apply your experience with subscription models and KPIs such as subscriber rates, renewals, churn, and lifetime value. You will also be an advocate in creating an optimal user journey and bringing value to our customers in order to activate, engage, and retain students, parents, and coaches on our platform.
You’ll work with product and growth to bring new programs to life and measure and report results. You'll also play a hands-on role in producing the marketing content that defines our product and the value it delivers.
Compensation
- This is a 30-40-hour per week seasonal contractor role with a duration of 5 months and an hourly pay of up to $100/hr based on experience.
What you'll do
- Own content strategy for ongoing user communications with our DTC (Direct to Consumer) customer, TFO (Tutoring for Organization) customer, and Tutor Supply. Optimize for conversion, activation, retention, and holistic multi-channel experiences.
- Own email strategy and execution in acquiring, educating, activating, and retaining new subscribers while also building out our tutor base.
- Create new marketing content that drives results, including email, case studies, educational pieces, webinars, and other collateral.
- Develop, execute, and optimize email and in-app campaigns, ensuring campaign setup is flawless.
- Segment users and create compelling, customized content for each group.
- Work with Growth & Product to segment our users and create compelling, customized content to engage and educate our users.
About you
- You have 4+ years of experience in lifecycle/retention marketing.
- You have a proven track record of creating and executing lifecycle marketing strategies and driving business results.
- You have a deep understanding of subscription models, preferably B2C.
- You have strong experiences in email, push, and other owned channels, and have implemented drip campaigns, triggered campaigns, and various segmentation groups.
- You have experience with CRMs and marketing automation platforms (bonus if you’ve used Braze!)
- You have a strong understanding of data analysis and a data-driven approach.
- You’re a curious person who uses qualitative and quantitative tactics to understand everything there is to know about the user journey.
- You are a self-starter who can create clarity and order in ambiguous situations.
Remind is an equal opportunity employer, and we're committed to diversity and inclusion in the workplace. We aim to represent the students, teachers, and parents we serve, and we welcome, support, and empower all the diverse individuals in our community.
Frequently cited statistics show that women/non-men and underrepresented minorities are likely to apply to jobs only if they meet 100% of the qualifications. Remind encourages you to break that statistic. If you are passionate about this role and our mission, even if you don’t meet 100% of the qualification, we look forward to receiving your application.
Please review our reasonable accommodations document to learn how we support our candidates with disabilities.
