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Product Marketing Manager: Conversion & Monetisation - PDF Expert team

Readdle

| 2023-12-12

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Job details
Company overview

PDF Expert is a flagship product by Readdle. The best PDF editor on the iOS and Mac OS platforms, PDF Expert is top-rated by Apple and admired by millions of users over the years. We have built an amazing product with millions of users and 8-digit revenue.

With our recent transition to a subscription model, we are scaling up our team and skills to take PDF Expert to new heights. You’ll take ownership of leading our onboarding and activation marketing efforts, working to drive further growth in an already high-growth environment.

You’ll lead the development and delivery of the onboarding, pricing, and conversion strategy for PDF Expert across all mid-funnel touchpoints and user journeys in order to optimise conversion throughout the app and website onboarding and activation. You will also work closely with our product team to create innovative and effective experiences that deepen drive conversion and engagement and deepen our relationship with customers helping us to achieve exceptional rates of growth and engagement.

This is not a job for the faint-hearted. We’re looking for a true marketing leader to help us unlock the full potential of PDF Expert. We want to be famous, and famously loved for changing the world for the better and we want to rewrite the marketing rulebook as we do it.

This is about establishing a highly effective and sustainable conversion strategy for growth. You should have a wealth of knowledge and hands-on experience to define and deliver a superlative plan across segments and user journeys. Working with the Head of Product Marketing, PDF Expert, and central marketing experts plus the PDF Expert product team you will be instrumental in helping us meet our growth ambitions.

And in your heart, you should be an entrepreneur.

What you'll do:

Support the definition and implementation of the product proposition. Contribute to the development of the product value proposition, positioning, and messaging informed by user research, market insights, and product understanding. This should include recommendations for product enhancements, optimisation, and the product pricing strategy
Own the conversion and activation journeys for all user segments, platforms and regions. Work closely with the CVM, CX, Insight, and product teams to define user segments and journeys. Use best practices to create an optimisation roadmap across all touchpoints and own the conversion KPIs.
Run pricing and paywall tests: Create a roadmap of tests for improving the performance of both pricing and paywalls in all segments, platforms, and regions. Work closely with the product, CVM and insights team to use best practice techniques to ensure we convert, activate, retain and reactivate users at the key moment of purchase in order to grow user lifetimes and lifetime values.
Be a subject matter expert. Identify user needs by deeply understanding our target customers and how our product delivers customer value. Be an expert in our competitive and market landscape, and ensure that our product and marketing evolve to harness new opportunities
Support new product launches. Work closely with a range of cross-functional teams to manage onboarding and conversion for all new product launch projects.
Drive growth. Own the onboarding, optimisation, and conversion roadmap. Develop a clear understanding of the growth dynamics of the product. Work with a cross-functional growth team in the identification and subsequent unlocking of growth levers through the process of rapid data-driven experimentation

About you:

Marketing Professional: You should have deep knowledge of optimisation techniques and have a track record of success in digitally product-led organisations.
Customer-centric. You have a deep empathy for users and are driven to make a positive impact in their lives
Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
Self-starter. You are eager to make an impact, have the ability to juggle multiple priorities, and create a sense of urgency in a fast-paced, dynamic environment
Quality champion. You naturally obsess about the detail of every word, image, and pixel of your marketing output
Team player. You are a collaborative, people-person with excellent communication and interpersonal skills
Global thinker. Our customers and teams span the globe. You are comfortable working within and leading virtual teams of colleagues around the world to serve a global audience.

Would be a plus:

That “at home” feeling in a high-growth environment - you already know what it feels like to move incredibly fast and keep the graphs moving up and to the right
Additional functional experience working within one or more of the following: brand marketing, acquisition/performance marketing, customer marketing, product management
Experience working in an international environment / global organization
Experience launching new and innovative digital products & services.

What you will get:

Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users
Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve
A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success
Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity
Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas

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