Team Lead Marketing (f/m/d)

• You inspire, lead and grow our Marketing team (currently 5 FTE)

• You take ownership for the build up of Planetly as category brand for climate tech and help position us as the leading technology pioneer in carbon accounting and climate action

• You design, implement and optimize our Marketing Strategy together with our Head of Growth and the entire Management Team 

• You continuously optimize the marketing channel mix based on Marketing ROI considerations

• You supervise all marketing channels and design and implement strategic, data-driven and creative marketing campaigns

• You contribute to building a leading climate tech company by developing sophisticated performance marketing and lead nurturing strategies (with Sales Development) that boost the amount of marketing qualified leads generated

• You support developing and executing digital content strategies that meet the scientific standards around the complexity of carbon footprinting and reduction tracking

• You constantly improve reporting and tracking mechanisms and create reporting dashboards for the Planetly digital marketing channels

• You collaborate with other internal teams to plan and implement new processes, marketing campaigns and further actions to attain and retain clients

• You have 5 years of experience in B2B Marketing in a software or technology environment

• You have at least 2 years experience in leading and developing a team 

• You have gathered hands-on performance marketing experience and can confidently handle SEM (Google Ads), LinkedIn ads, display marketing (GDN), email campaigns, and CRM systems (Hubspot) 

• You bring valuable experience in how to build a great brand

• You have strategic and operational experience in content marketing (not required, but a plus)

• You are numbers-driven, analytical and can independently measure the performance of the campaigns you run using analytical tools such as Google Analytics, Performance Marketing respectively BI suites

• Your working method is precise and structured, and you are also a true team player 

• You think entrepreneurial, dare to act and fail fast, and continuously help us to learn

• You have very good knowledge (C1+) of German and English, both written and spoken, additional languages are beneficial

• Become part of something bigger! We join forces in creating the leading platform for carbon management to build a planet-positive economy and make our ambitious OKRs reality

• At Planetly you can do what you love and are best at, while doing good and create real-world impact

• You will become part of a collaborative and cross-functional environment, supported by regular knowledge sharing sessions, where you will be empowered through ownership

• We are ever evolving and so are you. A formalized bi-annual feedback process, meeting ratings, pulse checks, and leadership coaching to make sure that we grow together and find everyone's perfect spot at the table

• Enjoy the perks of working remote first but always feel free to join us in our office in the heart of Berlin including a beautiful garden and the option to bring your dog to work

• We offer an attractive & competitive salary, as well as the equipment of your choice (iOS/Windows, home office furniture) and coverage for your cost of commuting if necessary

Let’s do good and have some fun! We are looking forward to hearing from you!

Please note that we are looking for the best talents who are eager to let Planetly grow. In this, we do not mind if you are based in Berlin, Germany, or anywhere else within the EU.  Depending on your location, we offer the opportunity of full-time employment or contract to hire. If you are applying for this position, please make sure to fill in the relevant information when asked for.

At Planetly, we believe that diversity builds resilience. Therefore, we value all perspectives brought to the table within our team, while we are creating a planet-positive economy. 

We seek to build an inclusive workplace that is psychologically and physically safe. Therefore, we welcome everyone to apply, especially those individuals who are underrepresented in the industry: people of color, LGBTQIA+ folks, women, individuals with disabilities (both seen and unseen), people of any age, or family status. We encourage you to apply even if you do not fit 100% of the technical requirements.

We are here to focus on our strengths and work as a team to learn, grow, and build amazing things together. We at Planetly show zero tolerance to intolerance.