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Director of Product Marketing

Nightfall

| 2023-12-12

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Job details
Company overview

Nightfall makes safeguarding sensitive data for every application simple and seamless. Organizations, from startups to global brands, trust Nightfall's software platform and APIs to discover, classify, and protect sensitive data.

As Director of Product Marketing, you will represent the voice of the Nightfall platform before, during and after launch. You will be responsible for articulating our business value to customers to drive product adoption, retention, and advocacy. You’ll own segmentation, product positioning, messaging, and go-to-market strategy. You’ll define the customer experience and work with growth, product, marketing, support, and sales to create the right personalized experiences for different segments and placements, improving conversion across all stages of the funnel. You will partner with internal teams to perform research and will be responsible for defining our different customer segments, understanding their needs, and using those insights to communicate the value and benefits of Nightfall. You will play a key role in refining our messaging and communication, and our pricing, and packaging strategy. You will launch new capabilities and products to market while owning and executing the full lifecycle.

Responsibilities

Oversee product marketing over the full lifecycle of our new and existing products
Foster a deep understanding of our ICP, customers, and competitors; develop compelling positioning and messaging to cater to our target audience’s needs
Drive the launch of new features and lead the development of related content including blogs, decks, press materials, analyst updates and sales training
Empower our Sales team with playbooks, collateral, and competitive positioning
Develop GTM strategies to evangelize our platform’s value and drive product adoption and growth
Partner with demand generation to execute campaigns and messaging; monitor metrics and iterate
Lead pricing and packaging efforts in collaboration with stakeholders across the organization
Build a strong feedback loop between sales and product to inform business decisions and strategies

Qualifications

7+ years of experience in product marketing at a high growth SaaS company
Expertise in developing messaging frameworks, campaigns and content targeted both technical and non-technical audiences
Proven experience in managing successful SaaS product launches
Hands-on experience in executing all aspects of sales enablement, including competitive positioning, release training, deal support etc.
Customer-centric with experience in leveraging qualitative and quantitative metrics and insights to inform your marketing strategies
Excellent oral and written communication skills
Strong facilitation and negotiation skills with the ability to easily form strong cross-functional relationships
Ability to plan, manage, and deliver multiple concurrent and complex workstreams in a matrixed organization with aggressive timelines
Excellent critical thinking, problem solving ability, and attention to detail
Experience in high-growth and ambiguous environments, with the ability to adapt quickly to changing priorities to meet business needs
Exceptional project management skills, with a deep sense of accountability and ownership

About Nightfall:

Nightfall is a cybersecurity startup dedicated to helping organizations secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in modern organizations is often sprayed across a broad set of cloud data silos, and it’s a herculean task for security & compliance teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for organizations to discover, classify, and protect this sensitive data across their cloud footprint - such as their corporate SaaS, data infrastructure, and even their own apps. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We're a technology startup founded in San Francisco, well-funded by leading institutional investors like Bain and Venrock, and a cadre of security & IT leaders from Okta, Salesforce, Atlassian, Splunk, FireEye, and more. Learn more on our website www.nightfall.ai or by reaching out via email at careers@nightfall.ai.

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