Nightfall makes safeguarding sensitive data for every application simple and seamless. Organizations, from startups to global brands, trust Nightfall's software platform and APIs to discover, classify, and protect sensitive data.
As Director of Brand Marketing, you will serve as the Chief Storyteller for Nightfall and be responsible for creating and evangelizing our story across all owned and earned channels. You will play an instrumental role in shaping, evolving, and elevating Nightfall to a fully integrated, purpose-led brand with a strong personality and identity.
Your primary responsibility will be to tell Nightfall’s story to a broadening audience to drive awareness of the new standard in cloud data loss prevention and showcase Nightfall as the category leader. You will partner with our executive leadership team to showcase their voices and build thought leadership platforms. You will also work closely with demand generation to drive measurable business outcomes and product marketing to create synergy across brand and product positioning. You will cultivate and build an industry-leading team of brand marketers, communications experts, and content marketers.
Responsibilities
Guide the development and evolution of the Nightfall brand, personality, and identity, across all earned and owned touchpoints.
Develop, oversee, and evangelize Nightfall’s brand strategy.
Develop and lead content and creative studios to execute multi-channel campaigns.
Develop and manage KPIs tied to overall marketing goals and aligned with key business priorities, with an emphasis on testing and learning.
Work closely with demand generation to ensure the brand narrative is being enacted consistently and delivering valuable ROI.
Develop Nightfall’s strategy for media, investor, and analyst relations.
Create and evangelize a messaging framework for Nightfall’s media strategy that ties to relevant societal, technology, and media themes.
Lead the identification, development, pitching, and placement of Nightfall-related stories in top-tier business and trade media worldwide across print, digital, and broadcast outlets.
Oversee press opportunities, press releases, bylines, blog posts, and other key pieces of thought leadership content through to completion.
Establish and nurture relationships with key media contacts to get Nightfall placed in top media outlets.
Create metrics to measure the success and impact of corporate communications.
Act as editor-in-chief while overseeing Nightfall’s editorial calendar and championing stylistic standards, including voice and tone guidelines.
Shape and direct an effective B2B content marketing strategy that drives brand awareness and lead generation.
Establish Nightfall as the number one thought leader in the cloud data loss prevention space, monitoring industry trends and sharing insights with the marketing team.
Oversee Nightfall’s social media strategy, including content, innovations, and employee engagement.
Oversee the evolution of Nightfall’s visual identity and how we visually represent our brand everywhere.
Collaborate with cross-functional teams to build our talent brand
Advocate for/look after design consistency and cohesion across the company via our brand style guide.
Qualifications
7+ years of experience in corporate communications, content marketing, and brand marketing, preferably at a high-growth B2B technology company.
Excellent people management experience; you will recruit, hire, lead, develop, and retain a growing team.
Experience owning all or most of the following, and well-informed about innovative practices: brand strategy, PR, AR, internal communications, and content for brand/demand campaigns and owned events.
Demonstrated ability and passion for storytelling across all mediums, including website, landing pages, ebooks, blog, event presentation decks, webinars, press releases, video, and social media.
Experience in managing internal and external teams successfully under brand, content marketing, and corporate communications objectives.
Experience developing an awesome corporate narrative that drove affinity and revenue, and an understanding of how to build a brand from the ground up.
Exceptional writing and editing skills, creative excellence.
You love to create structure from chaos and synthesize and distill complex information into clear, concise stories for different audiences.
You have a growth mindset and an “always be learning” attitude.
You’re data-driven and understand the value of demand and the importance of driving measurable outcomes.
You’re genuinely excited about Nightfall’s story and feel energized at the thought of bringing our story to market.
About Nightfall:
Nightfall is a cybersecurity startup dedicated to helping organizations secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in modern organizations is often sprayed across a broad set of cloud data silos, and it’s a herculean task for security & compliance teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for organizations to discover, classify, and protect this sensitive data across their cloud footprint - such as their corporate SaaS, data infrastructure, and even their own apps. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We're a technology startup founded in San Francisco, well-funded by leading institutional investors like Bain and Venrock, and a cadre of security & IT leaders from Okta, Salesforce, Atlassian, Splunk, FireEye, and more. Learn more on our website www.nightfall.ai or by reaching out via email at careers@nightfall.ai.
