Myplanet is looking for a Senior B2B Demand Marketing Manager, who is a self-motivated team player, to scale our go-to-market strategy. The Senior B2B Demand Marketing Manager reports to the Head of Partnerships & Growth Marketing, and is accountable for driving demand for Myplanet and our technology partners, by executing as a member of a cross-functional team. This role focuses on the delivery of outcomes, through the development, deployment, and evolution of marketing strategies and tactics. The successful candidate will have experience with defining and delivering demand marketing programs for B2B solution providers, along with leading partner marketing campaigns. The ideal candidate will have hands-on experience executing ABM strategies, will have experience marketing for both solution implementers and technology vendors, and will have experience with marketing to digital commerce and retail business leaders.
Responsibilities
- Achieving quarterly targets of referrals to partners and sales accepted leads.
- Measuring, analyzing, and executive reporting on campaign performance, along with providing recommendations for continual improvement.
- Defining and coordinating the deployment of marketing programs, including advertising, thought leadership, social, landing pages, events, and other tactics.
- Preparation and execution of short-term and long-term marketing content calendars and event schedules.
- Collaborating with partners, inside sales, and sales team members to define and deliver full lifecycle nurture campaigns, including intelligent prospecting.
- Collaborating with brand, content, and delivery team members to ensure that high-quality relevant content is being produced for each campaign.
- Contributing to the development of go-to-market and sales strategies in collaboration with our Account, Product Marketing, and Sales functions.
Is this Role a Fit for You?
The Senior B2B Demand Marketing Manager role emphasizes a drive to grow the business, exceptional leadership, and cross-functional collaboration.
You’ll find fulfillment in the role if you:
- Embrace ambiguity and uncertainty. You see the rapidly changing nature of emerging markets as a business opportunity, not an obstacle.
- Delight in bringing new offerings to life. You thrill at the concept of going beyond the theoretical and ensuring that prospective customers understand the compelling value proposition of new offerings.
- Find passion in new challenges. Every chance to learn and move things forward with your can-do attitude or to share your entrepreneurship excites you.
- Thoroughly enjoy collaborative work. Knowledge sharing and the chance to be part of a team that co-own the output, instead of a solo hero who lives and dies by their work alone, is important to you.
Skills and Qualifications
- 5+ years of combined demand marketing and partner marketing experience.
- 3+ years leading demand marketing for a solution implementer, ideally in the digital commerce or retail technology verticals.
- Experience working in a fast-paced environment where decisions need to be made and acted upon rapidly.
- Excellent communication and presentation skills with the ability to lead through influence.
- University degree in marketing, business administration or related fields.
Benefits and Perks
- Explore ongoing opportunities for professional development: training, conferences, certifications, and in-house peer mentorship.
- Experiment with new techniques, wear multiple hats, and learn about new disciplines.
- Pursue independent projects, explore new ideas, and challenge yourself in your field with dedicated “Awesome time” (self-directed professional development) annually and quarterly training budgets.
- Enjoy a flexible schedule of full-time hours, health/dental benefits, and private US coverage.
Myplanet is a software studio and certified BCorp. Based in Toronto with global studio presence, we’re working with the world’s most influential organizations to catalyze change across business silos.
Drawing from a range of talents and perspectives, our team brings together data, systems thinking, and curiosity to build next generation experiences. We’re tackling mission-critical digital challenges for businesses by taking the millions of moments of interaction they have with customers every day and surfacing key opportunities to engage and connect within those moments.
We’re building deep capabilities in data-driven design, AI implementation, and personalization, while forming strong partnerships with leaders in machine learning, hardware development, and IoT platforms. We’re shaping the way organizations use technology to deliver context-aware, multi-interface experiences that equip them to meet their business goals.
While headquartered in Toronto, Canada, we're a remote-first company of over 100 employees.
Committed to an Inclusive WorkplaceWe are committed to fostering an inclusive and accessible environment as we build a workforce that reflects the diversity of the community in which we live, including those with disabilities. We are dedicated to providing accommodations in all parts of the hiring process in accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If you require any accommodation, we will work with you to meet your needs.
Committed to Social and Environmental Stewardship
Myplanet is committed to promoting and working towards a more socially and environmentally sustainable future. All employees are expected to make decisions and take actions in relation to their role and work that follow through on this commitment.
