Medical Device Demand Marketing Manager

Dassault Systèmes Life Sciences team: empowering people and energizing passion to change the world and create the future.

Dassault Systèmes, with 35 years of experience transforming the way products are designed, produced and supported has combined with Medidata, developers of the world’s most-used unified platform for all stages of clinical development. Our Life Sciences sales and marketing teams bring together all of Dassault Systèmes life science capabilities in one go-to-market organization, providing our clients with life science domain focus and expertise to accelerate their business. As one organization we are leading the transformation in life sciences. Unique in the industry, we provide our clients with an integrated business and scientific platform from discovery and preclinical development, through clinical trials, all the way to manufacturing and commercialization. Discover the future of life sciences: www.mdsol.com  
 

We know that diverse teams win and are fully committed to selecting leaders and employees that represent the markets in which we operate. Dassault Systèmes Life Sciences & Healthcare, led by Medidata co-founder Tarek Sherif, has global operations and employees in the US, Europe and APAC regions.

Your Mission:

With 20+ years of ongoing digital innovation and leadership, Medidata is a proven partner with technology solutions and a dedicated team of professional services and implementation experts who fully understand and serve the unique challenges and specific needs of the medical device business.  Medidata helps organisations adapt, simplify, scale, and accelerate their clinical trials, from protocol design to study startup, conduct, close-out, and commercialization. Together with solutions from Dassault Systèmes whose platform is built to provide cloud-based, modular, integrable, easily configurable capabilities, all powered by the latest patient, clinical and operational data, and AI solutions.

The Medical Device Marketing Manager is responsible for creating, executing and measuring demand generation programs that drive sales of our Med Dev offerings into the EMEA Life Sciences industry encompassing both sponsors and CRO’s. These offerings cover the research, manufacturing and quality space. The role works closely with both internal marketing groups and the Sales organization. Interfacing with product experts around our solutions, the ideal candidate will be responsible for developing and executing demand generation programs to support sales, by building pipeline for the Medical Device Solution Sales Specialists and Business Development teams. A tenacious ‘can do’ approach, the ability to innovate, and a willingness to be “hands-on” to accomplish the work is needed.

Your Commitments:

• Understand the buying cycle, audience, personas, their needs and challenges

• Establish relationships with Med Dev focused Solution Sales Specialists and other key stakeholders to jointly develop the strategic marketing plan to support sales and create pipeline

• Identify the most effective value prop, marketing messages, materials, channels, and calls to action for target personas within Life Science accounts

• Develop marketing playbooks including outbound prospecting, email/nurture, digital/social activities, webinars, and events with the goal of building pipeline and accelerating sales

• Operate as a hands-on ‘subject matter expert’ (SME) & contributor with a focus on content repackaging, copywriting and editing

• Utilize demand generation metrics to ensure marketing programs deliver business impact as measured by new pipeline, bookings, contact database growth, and engagement

• Identify trends and insights, and optimize tactics and spend based on the insights- brainstorm new and creative growth strategies

• Ensure that Med Dev solutions are properly integrated within demand programs for related products

• Serve as the demand marketing SME point-of-contact on cross-functional R&D marketing efforts

• Up to 20% travel; mostly EMEA regional-based

Your Competencies:

• Proactive self-starter, demonstrating initiative and critical thinking; proven ability to think strategically, with exceptional attention to detail in execution

• Knowledge and experience in building and executing marketing plans and programs utilizing email and other outbound tactics, webinars, digital/inbound marketing, social media and face-to-face events

• Ability to devise new and innovative communication methods and assets to articulate Dassault Systemes Life Science messages and value propositions 

• Analytical and uses data insights to optimize marketing programs

• Ability to be innovative with program creation and problem resolution

• Knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for demand generation activities

• Experience interfacing with all levels in a Sales organization including account executives, technical consultants, solution sales specialists, and sales leadership

• Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution

• Excellent verbal and written communication skills

• Excellent organizational and time management skills

• Self-motivated, able to assume responsibility and work autonomously

• Understanding of working within a matrix environment

Your Education & Experience:

• Medical Device/Life Sciences experience is highly desirable

• Related work experience with a degree or equivalent experience

• Requires experience in B2B marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience

• Experience using Enterprise B2B software demand generation strategies and tactics (sfdc/Eloqua/Outreach)

Dassault Systemes and Medidata are making a real difference in the lives of patients everywhere by accelerating critical drug and medical device research and development, manufacturing and commercialization, to enable life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of the most exciting areas for global innovation.

With Medidata’s record of more than 20,000 clinical trials giving us the largest collection of clinical trial data in the world, we also pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of insights to our clients, enabling them to make the decisions that allow them to reach waiting patients sooner.

MDSOL Europe Ltd is an equal opportunity employer.  We welcome all applications irrespective of race, gender, gender reassignment, age, religion or belief, relationship status, pregnancy/maternity, sexual orientation or disability.