Marketing Assistants

Job description

Marketing assistants, also known as marketing coordinators, provide support for marketing teams and campaigns. While some of their work is administrative, they can also be involved in creative tasks such as writing marketing copy, managing social media accounts (including creating images and videos) and coordinating press releases.

Marketing assistants will also often work closely with colleagues in other teams such as sales, advertising, market research, production and distribution. They will often use data to analyse the success of marketing work, so the role is a good way to learn how to develop effective campaigns.

Job responsibilities

• compiling and distributing information such as website and social media analytics
• monitoring social media accounts, creating content and responding to messages
• analysing questionnaires
• contributing ideas to marketing campaigns
• compiling and distributing financial information
• writing marketing and website text
• organising presentations and events
• assisting with promotional activities
• liaising with customers/external agencies
• helping to organise market research.

Job requirements

• Organisational skills
• Commercial awareness
• The ability to analyse data and spot trends
• Adaptability
• Creative skills, including writing, design and video editing
• Good teamworking skills
• Communication skills
• Numerical skills, including compiling and analysing spreadsheets
• Advanced IT skills, including using spreadsheets to analyse data and creative software to design visual content.