eCommerce Marketing Manager

We are looking for a Marketing Manager to enhance our content, performance and strategies across our e-commerce event pages and email campaigns. This role will offer a mix of creative and analytic opportunities via copywriting, content curation, A/B testing, conversion optimization and more. This position will be Lyte’s second Marketing hire (reporting directly to our VP of Product Marketing) and will make an impact across Lyte’s brand, business strategy and product experience. This role will cover a range of needs to start and can be specialized as we build a marketing team around you and your strengths.

• Craft marketing strategies for event promoters with Client Services Managers
• Provide content, messaging and campaign recommendations for high-value events
• Measure and optimize the conversion funnel throughout Lyte’s e-commerce platform
• Optimize email communications to lift engagement with both ticket buyers and sellers
• Recommend key metrics and success criteria for common and unique campaigns
• Create dashboards that provide essential insights to internal and external stakeholders
• Synthesize learnings across marketing campaigns into a playbook of best practices
• Validate and automate best practices with the Product team to scale your impact
• Define and manage audience segmentation across campaigns and touchpoints
• Provide creative and strategic input to efforts across social, press and other channels
• Evolve the Lyte brand and voice with executives, Sales, Product and Design teams

• 3-5 years experience in eCommerce, digital marketing, email marketing, product marketing, content performance marketing, lifecycle marketing or related role
• BA/BS degree or equivalent work experience
• Experience with campaign management, A/B testing and optimization
• Experience with data reporting platforms such as MixPanel, Looker
• Experience with communications platforms like Braze, SendGrid, Twilio, MailChimp
• Excellent verbal communication and data analysis skills