Vice President, Media and Content

About Lovevery

Lovevery is a fast-growing direct-to-consumer startup co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. We can reach many more families by elevating our brand through an innovative content marketing strategy that builds a global community of active and highly engaged parents across all of our core channels, products and digital ecosystems.

The role & what’s the opportunity?

To make this happen, Lovevery is looking for a Vice President, Media and Content to plan, develop and implement Lovevery’s overall media and content strategy. This person will be accountable for leading a high-performing media team, setting content strategy, developing and executing globally and locally relevant omni-channel media communications, consumer experiences, and ensuring content standards are met across all consumer touch-points. This role will increase relevance to our customers through blog posts, emails, videos, and social media rooted in child development research and present in an inspiring and empathetic voice consistent with Lovevery’s brand. This position reports directly to Co-founder and CEO, Jessica Rolph and will be responsible for the overall creation and production of online and offline organic and premium content.

You own:

• The strategy of the Lovevery media brand, voice and messaging across all digital media touch-points and consumer experiences.
• As the content strategy leader you translate consumer insights into creative strategies and breakthrough concepts that drive growth.
• You effectively partner with marketing teams to develop innovative, full-funnel digital content strategies and concepts that drive growth of customer acquisition and retention and support the continued expansion and growth of Lovevery.
• You collaborate cross-functionally across departments (marketing, creative services, PR, digital R&D, product, and operations) to translate strategy into unique consumer experiences with the brand and products.
• You set the quarterly content plan aligned to product launches and other key events and targeted at specific web traffic, social share, and CTR goals. You ensure editorial calendars are set for blog posts, outbound emails, videos, and social media with the President and relevant team members in Marketing, PR, and Design. Verify editorial input is from child development resources to ensure accuracy of all posts and comment feedback.
• Stay up to date on technology, content, and cultural trends, and proactively bring those learnings and ideas to your teams and day-to-day work.

You are:

• On trend, at scale: We need to produce fresh and innovative content at a growing scale across the coming years. Creating content that is vibrant and relevant is hard work, and even more so when done at increasing volumes. We need someone who can ensure all our content marketing activities are distinctly inspiring, relatable, and grounded in child development science.
• Research-oriented: First and foremost, Lovevery products and information are rooted in published child development research. Your ability to help source and vet child development content while restructuring it into marketing campaign assets will be vital to succeeding in this role.
• Creative, strategic thinker with a strong bias for action - Work ethic, responsiveness, and results orientation matter in every role at Lovevery. It can be challenging to meet demanding schedules as a creative and even more so when managing other creatives. You, however, are exceptional at meeting deadlines as a writer and as a manager of writers and photographers. You are skilled at writing to a prescribed voice and making sure others do as well. You are an outstanding creative leader. You are always seeking to improve through change and innovation.

You have:

• 10+ years of experience in senior-level digital media and/or content role for a large media, entertainment or consumer business. Experience at a customer-focused company with parents as a core customer base is preferred.
• Proven experience leading the development and execution of omni-channel digital media communication strategies.
• Proven capability generating high engagement social campaigns and content posts.
• The ability to set goals and KPIs for media and content teams and reliably execute on them.
• Working knowledge of e-commerce best practices with respect to design, engagement and performance.
• Expert-level understanding and working knowledge of modern design fundamentals (graphic, digital, experiential) and application across all touch-points.
• Excellent leadership skills reflecting proven organizational, analytical and problem-solving skills.
• Strong interpersonal skills and ability to work well in a team environment, including collaborating actively and effectively with cross-functional teams and external partners
• Ability to thrive in a fast-paced, rapid growth environment, with the ability to show flexibility and agility to pivot on a daily basis from strategic to tactical.
• Excellent written and oral communications. Outstanding editing and proof-reading skills.

Our benefits include:

• Competitive salary, benefits, and stock options package
• The usual paid holidays and a few extras (ex. Election Day)
• Paid maternity or paternity leave
• MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
• Free/discounted Lovevery products
• Innovative, fast-paced and team-based culture