Manager Content Marketing Strategy

About Loop & Tie:

Corporate gifting is timeless. It’s also wasteful, dated and inefficient. At Loop & Tie we built a platform to connect the $125B spent each year on one-size-fits-none, mass-produced, corporate gifts with small businesses and charitable causes. We’ve redesigned the corporate gift exchange with a choice-based engagement platform that helps companies more effectively do what they intend to do when they gift—build connections—while empowering them with the integrations and data they need to deliver time-saving, ROI-supportive gifting campaigns.

Loop & Tie is the gifting platform of choice, used by a wide range of Fortune 500 companies, startups and pro sports teams to connect with their communities through scalable, individualized gifting. Social impact is woven into our technology, strategy and culture. At Loop & Tie the WAY we build our platform is just as important as the platform itself. We’re looking for a leader to develop our brand and scale our market presence, while staying true to our ethos of using business as an engine for progressing social and environmental initiatives.

The High-level About this Position:

The Marketing Team is looking for a Manager of Content Strategy to define and build our content strategy and amplify our story.

You will be an integral part of helping us share our story in this next pivotal phase of our growth. In this highly cross-functional role, you will craft how we tell the Loop & Tie story as well as ensuring the right people experience that story by optimizing our content channel, paid and earned media, and SEO strategies and analytics. Because you are motivated by new forms of storytelling, you will experiment with new ways to express our brand’s mission and its impact. Your creativity and ability to inspire through content, coupled with your technical and analytical prowess will help us grow while holding fast to our deeply held mission and values.

How you’ll make Loop & Tie amazing:

• Create well-researched, thoughtful content to drive traffic, engage with and convert target prospects and customers
• Seek out and execute multiple innovative formats, forums, and approaches to deliver our story to the right people at the right moments.
• Develop and maintain SEO strategy to maximize results, implement best practices, and provide analytics and reporting to drive continued improvement
• Develop innovative multi-channel media strategy for both earned and paid placements to maximize results and efficiency
• Deeply understand our customers’ perspectives, challenges, and desires to help Loop and Tie drive meaningful connections
• Keep up with trends and topics in the space of gifting and sustainability to ensure our thought leadership is both innovative and informative
• Develop and maintain tools and programs like editorial calendars and content project plans to ensure cross-functional stakeholders are aligned and informed
• Build and track benchmarks for measuring success and overall performance

How you will up-level Loop & Tie:

• 5+ years of experience in B2B marketing
• You are smart, independent, and kind – understands the “how” is just as important as the “what” in achieving our goals
• Demonstrated excellence in written skills for both digital and print
• Strong technical skills in managing SEO programs, keywords, content integration, and analytics
• Strong communication and collaboration skills with the ability to work cross-functionally to support key partners
• Detail-oriented with excellent organizational and time managements skills to drive multiple projects at once
• Experience with Web Content Management Systems like HubSpot, WordPress, Salesforce, Google Analytics, or similar

We firmly believe our differences make us collectively better. Loop & Tie is committed to building a team that is diverse in background and experience. Diversity is recognized by our team as the presence of differences that may include race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective. Diversity also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience are vital to building a sustainable and equitable environment at loop & tie.

Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above, we want to hear from you.