Senior Digital Marketing Program Manager

***This is a remote position, but we are currently only able to hire within the U.S.***Position SummaryAs a Senior Program Manager, your strongest asset is communication and relationship building. You will focus on driving engagement and growth for a portfolio of high priority existing accounts by fostering strong client relationships grounded in trust, transparency, and program performance.

This role requires familiarity with all aspects of clients’ business to successfully implement and adapt the program to exceed internal and external goals. Your proficiency in project management will create a high performing program and new business opportunities will naturally bubble to the top. Your strong relationships with key decision makers will make it easy for you to deliver, onboard, and execute on the new opportunities. The primary goal for this role is to grow our clients by providing responsive and proactive thought leadership to position LOCALACT as the premier experts in the local, franchise, and multi-unit digital marketing space.

Second to that, you have a few years of experience in Google Paid Search and foundational knowledge of general digital marketing to assist in the presentation of data-driven analysis. You will interact with clients to help them understand the program, recent trends, general performance, new opportunities, and overall strategic direction. In addition, the right candidate will embody our company values of being:

• An Accountable Steward of our Client Partners
• Collaborative & Adaptable
• A Data Driven Creative
• A Critical Big Picture Thinker
• An Innovative Thought Leader
  
  

Expected Salary - $55,000 to $70,000 annually depending on experience

Essential Job Functions:

• Build relationships with senior level corporate marketing teams from our existing clients
• Acts as the face of the customer and helps build confidence and trust in the LOCALACT program
• Understands the LOCALACT program in its entirety and uses that knowledge to advance and grow clients
• Work to identify new opportunities, drive continual innovation, and lead strategic thinking that meets clients’ needs and grows their marketing programs.
• Assist in driving franchisee retention through education via email and webinars
• Manage a monthly communication calendar and weekly task list for your book of business
• Take a leadership role in understanding and championing clients’ marketing and advertising objectives by gaining a deep knowledge of the marketplace, growth plan, brand strategy, products and services, competition, organizational structure, and internal processes.
• Understand all partner relationship needs, concerns, programs, and performance KPIs.
• Provide initial, and ongoing training to corporate contacts to enable them to effectively use LOCALACT
• Understand the needs of franchisees and nuances between systems to best support the corporate teams
• Foster a culture of trust, transparency, and teamwork both internally and externally.

Essential Job Requirements:

• Strong written and verbal communication skills
• Outstanding organizational skills and project management skills.
• Ability to learn processes quickly and teach others
• 2+ years of Google Paid Search management
• 1+ years of digital marketing experience working to plan, launch, and analyze cross-channel campaigns including paid search, display, programmatic, social media, and SEO.
• 3+ year experience directly managing client relationships, including ownership of performance KPIs and reporting.
• 1+ year of experience in using data analysis tools to achieve business and marketing goals.
• Strong critical thinking skills, ability to think quickly and work autonomously.
• Gifted communicator and presenter with storytelling experience.

About US

Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.

Why Us?

Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Zoom. We have dedicated annual company events like golf day, ski day, and monthly events like town halls, team happy hours, team trivia and team cooking demonstrations that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, summer and fall Fridays, remote work equipment, and more.