We're after an amazing person to join our team to help us deliver incredible marketing campaigns for our world-class learning brand.
The Marketing Executive will be responsible for supporting the Marketing Director’s plans and executing their strategies and campaigns with a particular focus on data administration and marketing automation using the systems Pardot and Salesforce.
Role responsibilities (not limited to):
- Living and breathing your market segments and their needs - working alongside the Brand Director and sales teams, you will enjoy market mapping and creating campaigns to address market need
- Lead brand input for external promotion, writing compelling messages and helping to get them out into the market
- Run the marketing email nurture activity of all leads - creating unique strategies to test and improve metrics
- Be the expert in legal compliance for Marketing to global markets, particularly EMEA and NA.
- Oversee in the backend creation of Marketing Automation including lists, forms, workflows, HTML email, and drip programs using the marketing automation system Pardot
- Assist in the configuration and administration of our Salesforce CRM database(s) from a marketing perspective
- Work with the Digital Demand team and Data Analyst to ensure all marketing activity is trackable and reported on accurately and effectively
- Provide frequent, accurate updates to the database in order to maintain data hygiene
- Create sales and marketing reports and dashboards
- Assist in the database maintenance program to ensure all data in the system is clean and up to date
- Ensure all processes and workflows are fully documented
- Liaise with the sales and marketing teams to ensure that customer accounts and sales lead information is current and accurate
- Train new end users to the marketing system
- Populate missing information within the database
- Contribute to the overall effectiveness of the team with respect to meeting team performance goals, sharing of knowledge, and continuous improvement of team processes and procedures
- Troubleshoot Salesforce-related issues within the business and provide first-line support for end-users
- Collaborate with the Salesforce Administrator in achieving their goals for the CRM
- Working with the other integrated systems such as LinkedIn as and when required
- Other duties as required by the Marketing Operations team
Essential skills:
- Pardot Certified (or equivalent Marketing Automation tool)
- Previous experience using a range of Marketing Automation tools such as Pardot, Hubspot or Marketo.
- A strong interest in data
- Excellent verbal and written communication
- Demonstrated ability to multi task and organise project plans
- Excellent computer literacy
- Moderate excel skills
- A strong desire to learn and ability to adapt
- Previous experience using Salesforce or other CRM
- Previous knowledge of databases
- Qualifications or background in digital marketing, business studies, computer science or similar
Working at LEO
Come and work for a dynamic, growing, market-leading global organisation with more than 80 international awards for our work. LEO is a global leader in the creation of blended and digital learning solutions, working with the world’s top brands, including British Airways, Jaguar Land Rover, Novartis, John Lewis, as well as UK Government departments and charities.
With offices in Brighton, London, Sheffield, Raleigh, New York and Atlanta, we support our clients throughout the entire training and development lifecycle. We design blended learning, multi-device learning, mobile apps, learning portals and learning simulations and games as well as more traditional e-learning.
Our people are our first priority, we have active virtual and in-person social events, coaching and mentoring, and a dedicated internal Learning & Development team. Everyone makes a difference to what we do and we encourage everyone to use their voices. We run listening groups/pulse surveys, have Employee Resource (Affinity) Groups which ensures the continuous development of making our overall workplace and working environments (whether in the office or at home) more inclusive and enjoyable for all!
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
