Marketing Director DeFi

LATOKEN exchange has 2 million accounts including 900k+ users of our Android app rated 4.4 by 25+ thousands of reviews. We leverage the next tech to make account opening as easy as Instagram. The technology and our Olympic sports culture can make us the first billion users digital wallet needed to free people to manage their financial life.

For the past 3 years we have been developing our own blockchain (called “Lachain”) and we are now building the DeFi ecosystem based on it (including DEX, dApp, IDO, NFT etc). Here is our mainnet and GitHub.

Today, is a great moment to join us as crypto is expanding into mainstream financial market and ex CFO of JP Morgan joined our advisory board and 2 presidents joined us in Davos.

Here is our backlog.

Role: Marketing Director

Unit: DeFi

Details:

Story:

Product owners need new happy paying clients, from chosen the most attractive/addressable category and become the #1 in it so that we scale revenue from our products in the most effective way (CAC).

Key PROBLEM's:

Target 3 categories that have over 100k users to become #1 in Q4.

How:

• Hire champions.
• Transparent marketing channels with responsible teammates for every channel.

Constraints:

Always check the quality of marketing channels in order to maintain the loyalty of traders.

Main performance number: Channels (sources), cnt d
Second performance number: Fees Collected
Third performance number: Number of times LATOKEN was mentioned in Tier 1-2 media outlets

Functions:
• Targeting : Target top fresh publications to DeFi audience in facebook, twitter, telegram, and google.
• Publications : Publish 2-3 publications in crypto and tier1-2 traditional financial media accordingly to media plan linked to LA growth plan.
• Smart frontend: : Develop predictive-analytics-based interfaces that change the flow or ads based on the users’ behavior.
• Influencer and blogger marketing: : Integrate top bloggers and influencers into LATOKEN affiliate marketing programs.
• Partnerships: : Build partnerships with trading academies, financial institutions, payment providers etc.
• Funnels: : Develop smart automated funnels (ads based on the CRM funnel stage).
• Funnel improvement: : Improve the funnel analytics (based on pixel, microtargeting and other tools) to have the best-in-class customer behavior analysis and targeting.
• Call center: : Build anthropomorphous robot call center to upsell next stages.

Requirement skills and experience:

Hard Skills:7+ years of experience in fintech/crypto Marketing
Proven track record of 5x-10x market share growth in similar industries is a must
Experience in AGILE methodology
3+ years of experience in a CMO possition (CEO-1 responsible for marketing)
Experience in working with big marketing budgets and large scale companies
C1 level of English is a MUST. No exceptions. Another widely used language mastery is a plus.Soft Skills:Team player
Ability to think independently, efficiently and fast
Eagerness to work in a high-caliber team of professionals
Zero tollerance for mediocre performance and excuses
Ability to achieve 4x-6x growth with single-digit (%) budget increase