We believe everyone should be equipped to access, share, and enjoy high-quality meals easily. We are on a mission to make tasty, truly nutritious, and affordable fresh food that fits into people's increasingly fast-paced lives. This gives us the unique opportunity to rethink how ready-to-eat meals are created, not just delivered. It also presents many interesting challenges in an effort to reduce labor, waste, inefficiencies, and build a food-chain from farm-to-fork in a digital world.
We are a team of multifaceted builders who care deeply about the problems people face around eating well. We are backed by world-class investors from Toronto, New York, and Silicon Valley. Our talented team of software engineers, hardware engineers, operators have previously worked at such companies as Amazon, Facebook, IBM, and Google.
We’re currently looking for a talented consumer-focused Growth Marketer to join our core team, to sustainably grow adoption, frequency and retention across the consumer lifecycle.
You will be responsible for the following:
- Talking to customers and leveraging existing customer feedback to identify areas of opportunity and key problem areas across the customer journey
- Designing experiments, identifying success criteria and working cross-functionally with product, marketing, creative, culinary, customer service, software to execute against the marketing strategy and calendar
- Establishing baselines, running campaigns and measuring improvements across the entire customer lifecycle (awareness, onboarding, retention, referral) and existing capabilities such as Push Notifications, SMS, Email Drip Campaigns, Loyalty Points Programs, Promotions, Referrals, Social Media, Paid Ads, Retargeting and the Physical Brand Experience
- Operating with an experimental and analytical mindset to identify sustainable growth drivers while maintaining consistent brand values
- Making business savvy decisions by prioritizing projects, managing budgets and reporting ROI on campaign effectiveness
- Maintaining and enriching data and key KPI dashboards
- Leverage our rich data set to find unique opportunities to drive growth and improve the overall physical and digital product experience
You must have:
- Experience working with digital consumer brands (food, grocery, CPG preferred)
- Strong technical, analytical and reporting skills to make business decisions with high ROI (pull, process, analyze data with tools such as Excel/G-Suite, SQL, Mixpanel, Amplitude etc)
- A strong marketing foundation (positioning, psychology, visual design, creative) that can translate technical insights into user-friendly messaging
- Experience in promotions, loyalty, referral and lifecycle marketing
- Experience with email and push notification marketing (execute campaigns with platforms such as Intercom, Braze, OneSignal, LeanPlum, Twilio, SendGrid etc)
- Ability to empathetically challenge the status quo, ask the right questions, dig deep and uncover the truth
- A scientific method and experimental mindset where you’re comfortable doing unscalable things to get quick answers before figuring out how to automate and scale
- Strong ability to work and lead cross-functional initiatives
You should have:
- A passion for food, cooking, nutrition, health & wellness, and/or sustainability
- Experience with the latest mar-tech tools and best practices
- Storytelling abilities to make the product/brand come to life
- Experience with the digital product design and UX/UI design process
You should be:
- Highly organized and process-oriented
- Relentlessly resourceful and entrepreneurial in nature
- Unafraid to try, to test, to experiment and iterate
- Able to solve today-problems but also looks forward to the future
- Able to ruthlessly prioritize using data as a north star
- A fast-learner and with an insatiable curiosity
Bonus:
- Startup experience or desire to contribute toward a startup organization as an early employee
- An understanding of corporate culture, HR, and health & wellness trends
- Experience with user experiences that operate in physical and digital mediums
- Familiarity with G-suite, Slack, Intercom, OneSignal, Mixpanel, Canva, Illustrator, Photoshop, Figma, Asana
Benefits of working at KitchenMate:
- Competitive Compensation
- Comprehensive Health and Dental benefits
- Meaningful equity in KitchenMate
- Flexible work schedules
- Location: Downtown Toronto (easily accessible via transit), Remote during COVID-19
- Dietitian consultation
- Meals and snacks (when in office)
- Annual Gym membership allowance
- Monthly book allowance
We work hard, but smart towards our mission as a team. We think from first principles, act with purpose, build trust, craft products, and keep pushing the bar higher.
Accommodations and Accessibility:
KitchenMate provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs.
Inclusion Statement:
At KitchenMate we are committed to building an environment where everyone feels included, valued, and heard. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. Experience comes in many forms – skills are transferable, and passion goes a long way. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
If KitchenMate sounds like a place for you to build your future, we’d love to meet you!
For more information about working at KitchenMate, see our careers page
