KeepTruckin builds technology using the latest advancements in AI and computer vision to improve the safety and efficiency of businesses with vehicles. Over one million drivers and 100,000 companies across every industry trust KeepTruckin’s integrated platform to power their operations, prevent accidents and reduce costs.
At KeepTruckin, we see our hard work rewarded in tangible ways every day, and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to save lives on the road while impacting and improving every facet of multiple trillion-dollar industries that keep our physical economy moving. KeepTruckin is proud to be a Forbes Cloud 100 company, Forbes Best Startup Employer 2020, and an Inc Magazine Best Place to Work.
We are seeking a Senior Product Marketing Manager to join our team and focus on our growing ecosystem of strategic partnerships. In this role, you will need strategic thinking and a big picture perspective with a strong ability to execute. You’ll work cross-functionally with the product, sales, marketing, design, enablement, and customer success organizations at KeepTruckin to create messaging and positioning that will provide marketing coverage to our fast-growing ecosystem of strategic partners.
The ideal candidate combines technical acumen with a strong business mindset and has the passion to work with various partners across different sectors that complement fleet management, including software ISVs, OEMs, and service providers. This role will have a high level of ownership and visibility across the organization.
What You'll Do:- Establish the partner marketing program with repeatable processes to onboard different partners to give them the right level of visibility internally and externally
- Own partner positioning and messaging in the context of KeepTruckin products and strategy: develop a compelling value proposition for each KeepTruckin partner to strengthen our vision to all relevant audiences externally and internally.
- Work closely with the industry experts to ensure effective partner leverage to strengthen our industry positioning.
- Partner with design and marketing teams to build content and collateral (blog, website, slides, case studies, etc) that reflect positioning and showcase the value and vision of our partnerships.
- Develop GTM strategies to amplify the value of our partnerships and accelerate new pipeline and upsell opportunities.
- Work with the partners to involve them in our own activities such as webinars, thought leadership, conferences, etc.
- Understand the customer, the competition, and how partners help KeepTruckin uniquely solve that customer’s problems.
- 7 + years of work experience in a product marketing / strategic function
- Experience in partner marketing preferred
- Excellent writing and storytelling skills — has previous writing samples to point to
- Experience working with executive leadership and cross-functional teams
- Thrives in a fast-paced environment, a high-energy go-getter
- Strong project management skills
Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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