Digital Marketing Strategist at Inkblot Therapy

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Digital Marketing Strategist

Inkblot Therapy

| 2023-12-12

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Job details
Company overview

Description

Inkblot is on a mission to improve the mental health of individuals and organizations by creating innovative and accessible solutions. We are a Toronto-based company focusing on secure video counselling. With Inkblot, individuals can get the help they need when they need it. Uniquely, Inkblot monitors clinical effectiveness and client satisfaction session-to-session. As a company, we're proud of the stability and support that we've provided Canadian and US individuals during these difficult times, from the pandemic to social justice issues. Inkblot has created an engaging and collaborative virtual team environment that is purpose-driven, inclusive and fast-paced. We boast flexibility, growth opportunities and mentorship to help you reach your desired professional goals.

We offer innovative products and services to organizations looking to invest in the mental health of their employees. Inkblot is growing fast and we are currently looking for a self-motivated Digital Marketing Specialist who is passionate about improving the mental health of employees and the organizations in which they work.

As the Digital Marketing Specialist, you will:

Be skilled at analyzing data to uncover insights and optimize multi-channel campaign performance (both paid and unpaid)
Drive continued optimization of paid search campaigns through keyword management, performance analysis, feed optimization and more
Collaborate with internal stakeholders with respect to channel objectives, requirements and key learnings
Leverage market and customer interaction data including marketing platform touches, sales metrics and software usage statistics to understand market and customer usage patterns and preferences
Develop observations and recommendations to improve marketing campaign performance and increase conversions based insights
Brainstorm new and creative growth strategies
Have strong knowledge of SEO, Google Analytics, Hubspot analytics, and more
Have working knowledge of the marketing and sales funnel, customer journeys, AB testing and automation tools
Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Work closely with Marketing Manager to build and meet marketing KPIs and execute effective marketing campaigns
Have strong writing and communication skills
Be curious and eager to learn from insights

What you’ll need

At least four (4) years’ experience leading digital marketing in a high-growth startup
Ability to turn data into actionable marketing insights
Demonstrable experience optimizing SEO/SEM, landing pages and user funnels
Experience managing email, social media and display advertising campaigns
Strong knowledge of web and marketing analytics tools (e.g., Google Analytics, Hubspot analytics)
Experience in setting up and optimizing PPC campaigns on all major search engines
Ideally experience marketing in both B2C and B2B environments
Bachelor’s or master’s degree in marketing, business or a related field

Why us?

We pride ourselves on offering flexible and comprehensive benefits for you and your dependents, covering medical, dental, mental health and more.
At Inkblot, we understand that life happens. We offer flexible work hours for the times when you need to put your health, family, or well-being first.

One of our cornerstones

Diversity and inclusion are ingrained in our DNA; we are committed to inclusion across gender, age, religion, identity, and race. Inkblot Technologies Inc. is an equal opportunity employer; we believe everyone must be comfortable bringing their authentic selves to work. Whatever you need to be successful, we will support you. Our team is a unique group of individuals from different walks of life and backgrounds; people are what drives us to continue making a difference. If you need accommodation during the recruitment process or a few questions answered, please let us know at hr@inkblottherapy.com - we would be happy to support you.

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