Digital Marketing Strategist

About Hip eCommerce

Within the $200 Billion worldwide collectibles market, there are many unique categories. At Hip eCommerce, our goal is to deliver a reimagined customer experience for both buyers and sellers. How are we doing that? We create category-specific marketplaces, built from the ground up, that understand how collectors browse, search and collect each type of collectible. We currently operate three marketplaces--HipComic, HipStamp, and HipPostcard--and plan to grow into other categories in the future. Since our 2016 launch, our marketplaces have gained 2,000+ Sellers, 200,000+ Buyers, and 12 Million+ Listings and we just raised a $5 Million+ Series A round to expand our team and continue building the next great e-commerce company. Are you ready to build it with us?

We’re a fully distributed company, which means our entire team works remotely full-time. By removing the geographic requirements of an office, we’re able to hire the best, which means you’re working with the best. With team members across the United States, Philippines, and South America, we foster a culture that values collaboration and connection. To help facilitate that, our team members are primarily working standard Eastern Time hours.

About the Marketing Team

At Hip eCommerce, we are building a world-class marketing team, combining expertise in ecommerce and marketplaces to best serve buyers and sellers across the world. We believe that through a collaborative team and “an all hands on deck” approach, we will build an infrastructure to support the company’s rapid growth both within our current markets and beyond as we expand into new areas of collectibles.

About the Role

As a Digital Marketing Strategist, you are a T-shaped marketer that thrives in results-driven environments. You know how to drive value to our customers at every stage of the customer journey. From awareness all the way to retention, you develop campaigns with the right message, for the right audience, on the right channel to drive growth across Hip’s category-specific collectible marketplaces. On the day-to-day, you’re responsible for executing our digital campaigns. You have experience in performance marketing and are equally as passionate about analyzing performance data as you are about creative storytelling. Through a strong partnership with Email Marketing, Content, and Design, you’ll ensure an integrated approach to new user acquisition and driving MAUs by limiting churn. In this role, you'll have to be open to collaborating with others, testing new ideas, and possess a growth mindset. 

How you’ll spend your time:

• Build digital marketing campaigns from inception to execution. Partner with Email, Content, and Product Marketing teams to help achieve growth goals for 2021 and beyond. 

• Grow new leads, including MQLs, by converting site traffic through calls-to-action, landing pages, and lead generation content to satisfy new business goals.

• Measure, report, and optimize our paid marketing across Paid Search and Social.

• Establish analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• Work closely with the business operation team on outreach programs to improve lead engagement and conversion.

• Collaborate with internal teams to build landing pages, manage conversion tests and optimize the user experience.

• Brainstorm and execute new and creative growth strategies.

We’re excited about you if you:

• Have a proven track record in performance marketing, conversion, and online customer acquisition, ideally in a niche market. 3 years experience preferred.

• Managed day-to-day production of campaigns as well as campaign budgets and schedules

• Know how automation, CRM, and project management can affect a customer lifecycle across a variety of channels (owned/paid/earned)

• Understand how customer journeys, personas, segments, and related marketing experiences can connect marketing channels to audiences.

• Love connecting the dots from data to results. Strategize, Analize, Deliver, repeat.

• Own your personal story of success. You’re autonomous and know the tools to pull the levers that drive growth.

• Have passion and grit. It's also very important to be organized, a good communicator, and empathetic.

Don’t let impostor syndrome or a confidence gap stop you from applying. We encourage you to apply for this position even if you feel you do not meet all the requirements. Hip eCommerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What else is in it for you?

Competitive salary and stock options (for US employees) is just the beginning; we also have a number of Benefits & Perks designed to support our team members beyond just their paycheck. We have unlimited personal/vacation days, a healthcare plan 100% paid by the company for employees, and a 401k (US employees). We also offer monthly wellness, internet, and music allowances. Our team is entirely remote (that’s right, no more commuting) and we do our best to set you up for success by providing home office equipment when you join the team. Once you’ve been using your work laptop for 3 years, we’ll replace it with a new one, wipe it of any business-related work and it becomes your own property to do with as you see fit. We may be remote, but we still have team pizza parties, movie & book clubs, and home deliveries of treats and more to keep things fun.