Sr. Product Marketing Manager

Help create the future of home design and construction.

We’re looking for our first Sr. Product Marketing Manager to help bring Higharc to market.

This role will require someone who is an exceptional thinker/writer and has been responsible for the go-to-market strategy and new product introduction. You’ll serve as a marketer, product person, and customer advocate at Higharc. Responsibilities include positioning/messaging, competitive intelligence, internal & external education and sales enablement.

You’ll join a remote team who’ve led functions at Autodesk, Electronic Arts, Nike, WeWork, and Apple. We’re backed by investors and advisors that include the founder of E Ink, the CPO of Adobe, and the designer of the Nest Thermostat.

ABOUT THE JOB

You’ll be responsible for market and competitive research, product positioning, go-to-market and sales enablement strategies/content to drive revenue. As one of our first marketing team members, you will get to wear many hats depending on your strengths and interests. We’re looking for passion and scrappiness with an ability to scale the team as needed.

Here are a few of the ways you might pitch in:

• Customer research and VOC: Create personas and customer journeys and rank pipeline with the builder partnerships team. Determine key success metrics, adopting a TCO approach to value. Implement and measure these metrics with customers (eg. dashboard in product, weekly results emails...etc)
• Product development: Drive and participate in user-experience research / prototyping to identify obstacles, improve ease-of-use and customer satisfaction. Articulate research findings to management in order to impact future product direction.
• Pitch / Product launch: Develop compelling messaging and positioning as well as creative go-to-market strategies. Build product launch plans that are fully synced with business & revenue goals and align with pipeline generation targets.
• Sales enablement: Produce high fidelity externally facing content including webinars, data sheets, solution guides, demo videos and more. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets.

ABOUT YOU

You’re energized by the challenge of introducing new products, identifying levers to transform the home design and construction industry, and creating compelling go-to-market strategies.

You’re confident speaking to engineers or homebuilders, easily switching from “how something works” to “what value it provides”.

We’re looking for someone with strong fundamentals in go-to-market execution, customer experience and sales enablement. We want to see that you’ve been a key part of bringing a product to market successfully -- ideally at a technology start-up in an old industry.

You are passionate about homes, construction, or home design. You might have grown up on job sites, built a home, or have spent hours on pinterest and HGTV obsessing over your future home. You've probably been the “go to” marketing person at an early stage start-up before because of your ability to “connect the dots” and get things done. You’re talking to us because you want something bigger. You want to work on an ambitious product where regular people’s lives will change in a positive way and you want to roll up your sleeves to make a lasting impact.

Requirements:

• Exceptional written and oral communication skills
• Deep understanding of homebuilding market and/or experience in a similar industry (eg. manufacturing)
• Strong public speaking skills and ability to develop customer-facing presentations
• Strong aesthetic / design sensibility desired — interest in high quality design
• 7+ years of product marketing experience

Nice to have:

• Software engineering or user-interface design experience
• Human Computer Interaction experience or research is a plus
• Previous experience at a VC-backed start-up

ABOUT US

Higharc has been remote-first since our founding in 2018. We offer flexible hours so that you do your best work without missing out on life. Higharc offers competitive salaries with significant equity in a fast-growing, well-funded company. Personal healthiness is an important value for us - we provide comprehensive medical, dental, and vision coverage with unlimited PTO, and meaningful maternity/paternity leave. You'll also have access to other big-company benefits like short and long-term disability plans and a 401k. Haven't worked remotely before? We'll set you up with a desk/chair, and anything else you need to create a comfortable, productive working environment.