Hazel Health was founded on the belief that access to healthcare should never stand in a child's way of excelling. At Hazel Health we improve the health and well-being of children by leveraging innovative technology to make it easier for children to receive care from passionate, licensed healthcare providers. Our telehealth solution benefits students, parents, educators, and the community overall. We are dedicated to improving access and equity, so every student has the foundation to succeed.
Join our unique team of leaders from technology, healthcare, and education, all with proven track records for delivering sustainable, successful services to transform the way students receive health services at school and at home.
Job Summary
The Role: Director of Customer Communications & Marketing
Location: Remote
About This Role
As the Director of Customer Communications & Marketing, your primary responsibility will be to implement effective communication and marketing strategies focused primarily on the post-sales funnel to drive customer engagement, advocacy, and loyalty through retention strategies with our existing customers (buying personas). You will continuously find new ways to engage our existing customers, focused first on school districts and second, with health plans, to drive outreach in partnership with the post-sales team. You will tackle the exciting challenge of helping our marketing and communications team to scale our efforts (1:many) by selecting and implementing a marketing automation and content management system.
What You’ll Do
- Manage a team of direct reports to help scale our efforts, and direct work day-to-day
- Own the customer journey across new and existing channels like webinars, email, web, ads etc. - specifically with K-12 school customers and with health plans
- Build, manage and maintain a variety of customer advocacy programs including NPS, customer loyalty, customer event strategy etc.
- Drive enablement of our current customer funnel, working with the post-sales team to craft strategies, comms, campaigns, and customer experiences (digitally & in-person) to drive engagement, adoption, and renewal; including drip or nurture campaigns to enable sales
- Develop and implement customer lifecycle marketing communication strategies across multiple channels to strengthen our brand and enhance existing customer experiences
- Leverage data to enhance the customer journey
- Embed with post sales teams to learn what’s working and test account based strategies
- Design programs to engage, educate, and celebrate Hazel’s growing customer base
- Work with marketing research and product to develop customer testimonial and referral program via case studies, video testimonials and customer speaking engagements
About You:
We are looking for diverse individuals who want to support our mission and values. Please consider applying even if you don't fully meet 100% of these criteria.
- Passionate for our mission to transform children’s access to health care
- 7 - 10 years experience in communications and customer / brand marketing, ideally with K-12 school communications background
- 2+ years experience in management and 3+ years experience in K-12 public school education
- Strong project management skills with keen attention to detail
- Creative problem solver who thrives in a fast paced environment
- Passionate about creating targeted programs, resources and events designed for Hazel School District & Health Plan customers
- Excellent writing, editing, and communication skills
Hazel’s Core Values:
- Exceptional Partnership: We seek to understand, align, and then work to exceed the highest expectations of those we serve.
- Always Accountable: We set high standards for ourselves and each other and deliver. We do what we say we are going to do.
- Make it Happen: Every teammate has the power and responsibility to make our company better. We are collectively imagining and building the product and company of our dreams.
- One Team: Our success is driven by building relationships and collaborating across teams, geographies and functions. Bringing in diverse perspectives and understanding everyone’s personal story drives to transformative solutions.
- Never Stop Innovating: We are bold. Our goal is to make transformational change. Sometimes we will fail, and we use it to learn and drive forward.
- Drive Impact: Everything comes down to the impact Hazel makes on people - our families and students, our teammates, our partners, our neighbors, ourselves.
Our Benefits:
This is an exciting position in a fast-paced organization. We offer:
- A competitive compensation package
- Generous, high-quality medical, dental and vision coverage on day one of employment
- 401K with a 100% employer match for contributions up to 4% of salary
- Unlimited PTO
- Flexible Spending Account (FSA)
- Employer-paid short-term and long-term disability and employer-sponsored life insurance
- Home office setup including a Macbook, iPad (depending on role), and internet and phone reimbursement for remote positions
- A positive, supportive, and passionate team
Our Stance On Diversity:
At Hazel, we don’t just accept differences—we thrive on them. We recognize that having diverse perspectives and backgrounds among our teammates makes our company, our solutions, and our service to families and schools stronger. We are committed to making Hazel an inclusive work environment and helping all staff grow professionally.
Hazel is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, national origin, sex, gender identity, sexual orientation, age, marital status, disability status, or Veteran status.
All offers of employment are conditioned on a candidate’s consent to a background check and our satisfaction with the results. Qualified candidates with arrest and conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
