Product Marketing Manager

GuardRails is now ready to step up and go full blast in letting the world know how awesome we are, and we’d like you to be a part of that journey! Reporting to the Head of Marketing, you will be building, owning and overseeing the overall product marketing strategy, and managing the Marketing Project Manager reporting directly to you.

As the Product Marketing Manager, you will play a strategic role to key marketing team members, spearheading product marketing research and activity development and assisting in the daily execution of support functions.

Mission

This role’s mission is to help introduce Guardrails to the market successfully by devising effective outbound marketing strategies around our core and supporting products.

Accountabilities, Goals and Outcomes

• Oversee and manage the Marketing Project Manager, ensuring success and achievement of his/her direct KPIs
• Provide a comprehensive market research and analysis
• Devise and implement an effective multi-channel product communication strategy that clearly defines and communicates what sets us apart from the competition
• Own engagement and conversion success metrics on all utilized channels, including: demo and trial sign-ups, frequency of use, frequency of desired high-value actions on the product, upselling success rates, feature roll-out launches, churn rate, CLV, net promoter score and assisted online conversion rates

Who You Are

• Solid analytical & critical thinking with a data-driven mindset
• Getting materials organized and tasks on track is in your nature
• Pretty much a machine who likes to be on top of everything (no pun intended)
• A firm but fair leader who takes the time to understand and develop your team members, ensure that their needs are being met, and most importantly that they are inspired, motivated and having fun at what they do
• Equally excited about building and initiating useful activities and facing challenges, and rocking it each time
• A resourceful, creative, respectful, fun and empathetic person with high integrity and professional ethics

Your Responsibilities

• Train and mentor your Marketing Project Manager that oversees execution and delivery of all marketing projects, campaigns and activities
• Study and fully understand the features and needs of our core and supporting products
• Build on product messaging that sets new products apart from others in the market to clearly provide them a unique selling point
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Translate technical details into benefits for the user into easily-digestible content formats
• Follow and analyze market trends for product positioning, and keep up to date with competitor feature launches and offering
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling and engaging messages across marketing channels (landing pages, ad campaigns, and others)
• Work with various teams (design, content, acquisition, product, sales) to implement designed strategies
• Test marketing product features and releases, provide sound feedback based on customer needs
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
• Brief the press and PR teams about new products
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

You pretty much have the job if

• You’ve held a senior role for at least 2 years in a product marketing team for a tech startup
• You’ve managed at least 1 direct report
• You have a sufficient understanding of the DevSecOps industry
• You have a direct experience of conducting market research, product positioning, and devising a product marketing strategy
• You have previous experience in project management

What we offer

• Wellness or co-working space monthly allowance
• Fully-remote working experience
• Stock options
• Health insurance
• Macbook laptop & work set-up allowance
  
• Monthly mental health break day, aside from vacation leaves