Sr. Content Writer, Manager
GuardRails is now ready to step up and go full blast in letting the world know how awesome we are, and we’d like you to be a part of that journey! Leading the content writing team and reporting to the Global Communications and Branding Director, you will be managing and overseeing the overall content creation.
As the Sr. Content Writer Manager, you will play a mentorship role to the content writing team members, creating all necessary content and assisting in the daily execution of their function and ensuring that their writing skills are consistently growing.
Mission
This role’s mission is to introduce Guardrails to the market successfully by using effective communication strategies and own all content-related activities over paid and organic channels, including implementation and conversion KPIs
Accountabilities, Goals and Outcomes
- Fill in our content bank with relevant and informative content in various formats and for various channels (blog, social media, PR, website, and the like)
- Implement a strong multi-channel SEO content writing strategy, adjusting and optimizing content to improve score
- Establish the brand integrity of GuardRails and strategically position the company as a trusted and reputable brand
- Own engagement and conversion success metrics on all paid and organic channels, including: blog traffic, visit to conversion metrics, engagement rates and SEO scores
Who You Are
- Solid communicator, both written and spoken
- Meticulous and has high attention to detail
- Analytical with a data-driven approach
- Getting materials organized and tasks on track is in your nature
- Pretty much a machine who likes to be on top of everything (no pun intended)
- A firm but fair leader who takes the time to understand and develop your team members, ensure that their needs are being met, and most importantly that they are inspired, motivated and having fun at what they do
- Equally excited about building and initiating useful activities and facing challenges, and rocking it each time
- A resourceful, creative, clever, respectful, fun and empathetic person with high integrity and professional ethics
Your Responsibilities
- Oversee and mentor the content writing team, making sure their objectives and deliverables are effectively communicated
- Build and implement an effective content creation process (from conceptualization to creation to publication)
- Build and own the team’s monthly content calendar containing scheduled topics for creation and publication
- Manage and produce content to create a cohesive image and message for all communication channels, as per our branding guidelines
- Work with the engineering team for technical content or product details that need to be understood and translated into a relatable manner
- Research and stay up to date with the latest industry and competitor trends, topics, content and best practices
- Measure and report conversion and engagement KPIs (including but not limited to: CR, CTR, open, read and click rates, and blog page visits)
You pretty much have the job if
- You’ve held a senior role for at least 1 year in a content or editorial team for a SaaS startup (AppSec, DevSecOps industry experience is a huge plus)
- You’ve managed at least 1 direct report
- You have a good understanding of who our target customers are, how and where to target them and speak to them effectively
- You have an understanding and familiar use of tools such as Google Analytics, Google Keyword Planner, SEMrush or WordStream, Surfer SEO, and Hubspot
- You have extensive experience in tech content writing, both technical and engaging content writing styles
