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Marketing Engagement Manager

Grand Rounds

| 2023-12-12

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Job details
Company overview

Marketing Engagement Manager is an out-of-the-box thinker who will drive patient engagement, with a primary focus on nurturing new enterprise clients from implementation through their first year on our platform. Marketing Engagement Manager is responsible for creating strategy that leads patients from the top of the funnel to conversion as a patient; an ability to work equal parts of “left brain, right brain,” with the ability to create impactful marketing campaigns, as well as execute and track initiatives that roll up to marketing KPI’s.

Responsibilities

Manage marketing responsibilities related to new client implementations
Partner with the Client Success team to plan an execute marketing programs that drive year one engagement for new clients
Measure, track and report on client marketing activities, with the ability to pivot when initiatives are not performing
Work with clients to segment their population to drive initial adoption and on-going engagement
Develop new client educational decks and best practices as resource for new clients
Using our patient profiles, cohorts and brand persona’s, establish insights that will lead to actionable recommendations to drive engagement

Requirements

Experience managing adoption, engagement and retention focused programs
Experience in leveraging multiple channels to execute and manage marketing campaigns
Strong understanding of marketing analytics
Ability to work with creative and technical teams
Innovate and assist with developing new processes while maintaining flexibility in an evolving environment
Excellent work ethic and problem-solving skills
Can handle pressure in a fast-paced environment
Self-starter with the ability to roll up your sleeves and get things done
Graduate of a Marketing BS or Masters degree program.
5-7 years of experience, with at least 3 years of digital marketing
Healthcare experience is a plus
Ability to remain seated in a stationary position for prolonged periods.
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., picking up and computer / laptops) may be required.
Good manual dexterity required to use common office equipment (e.g., computers, laptop, and mobile devices).

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

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