The Marketing Engagement Manager is an out-of-the-box thinker who will drive member engagement, with a primary focus on nurturing large market accounts. You will be responsible for creating strategy that leads patients from the top of the funnel to conversion as a patient; an ability to work equal parts of “left brain, right brain,” with the ability to create impactful marketing campaigns, as well as execute and track initiatives that roll up to marketing KPI’s.
This role is a perfect fit for someone who has a breadth of diverse marketing channel expertise -- who is a natural collaborator with strong EQ -- and who is results driven. This role is both innovative in needing to think about new ideas and ways to engage our members while also thinking about how we scale our tools and resources to be operationally effective. You’ll be responsible for driving member-facing marketing initiatives with strategic accounts, including driving brand awareness, growing account registration, and increasing first time use of Included Health products and services. This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.
With your accounts, you’ll drive the agenda for understanding the target audience, conducting a historical look back to measure campaign effectiveness, and develop strategic communications plans in partnership with our Account Managers. You’ll present at meetings to sell-in campaign ideas, lead creative development, and report out campaign performance. You’ll be responsible for driving utilization at your large market accounts.
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About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at
includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
